My environmental impact statement

My environmental impact statement

Are you talking about environmental impact in your business? I’ve been environmentally aware since we were taught about CFCs and the ozone layer in school in the 1980s. I grew up assuming everyone was. I find myself in 2023 horrified that we still haven’t got a grip on climate change and despite knowing there are […]

How can new people discover your world?

How can new people discover your world?

“What about this JT Kirk guy?”   My husband and sons discovered Star Trek Prodigy while I was away last week. If you haven’t come across it, it’s a Star Trek spin-off for kids.   They hadn’t really seen Star Trek until now. It does a brilliant job of introducing children into a world their […]

Why I started Rachel’s Writing Club

Why I started Rachel's Writing Club

When I tell people my business is called The Story Cave, I get one of two reactions: a) That’s such a great name! Or, b) That sounds cold, draughty, and damp.   Whenever I picture The Story Cave, it’s warm and inviting. There are plush sofas. Books line the walls. There’s a bar where you […]

4 types of expert – which one are you?

4 types of expert - which one are you?

Are you getting the kind of clients and opportunities you dream of? There are two key factors which influence the success of your content marketing: Your message. Is it clear or confused? Can people easily say what it is that you do? Your visibility. Are you showing up in the right places? Are you building […]

Get better at writing for your business with Kickstart Your Marketing

Get better at writing for your business with Kickstart Your Marketing

Do you want to write better so you can create engaging thought leadership articles, emails, and marketing posts showing the benefit of working with you? Do you struggle to know what to write about? In this article I’m going to shamelessly show how you can do that with my Kickstart Your Marketing programme for coaches […]

How do people know if your service is for them?

How do people know if your service is for them?

Are you getting the right people booking discovery calls with you? Or do you sometimes find people are asking you about services you don’t offer? You might be wondering what’s going on. After all, you’ve written who you help in your LinkedIn bio, and you’ve got it clearly on your homepage. In this article I’m […]

What if you felt free to write what you want to?

What if you felt free to write what you want to?

Whose voice helps you share yours? My friend Roman Eggenberger has been sharing his top LinkedIn voices recently. It’s a joyful series. The opportunity to discover people who weren’t on my radar before, hear how Roman met them and how they have helped him write what he wants to write.   I’ve been doing a […]

5 benefits of my 90 day blogging programme Kickstart Your Marketing

Do you keep meaning to make a marketing toolkit for your coaching and consulting business? It’s there, on your quarterly or annual plan. And yet, you haven’t made a start yet.    It’s time to ditch the excuses and write. Here are 5 ways my 90 day blogging programme Kickstart Your Marketing will help you […]

3 ways I can help you to build your Business Resource Library

3 ways I can help you to build your Business Resource Library

Imagine being able to send clients helpful guides in response to their questions. Imagine having material which shares how people can work with you so they don’t feel awkward about approaching you. After all, they’ve never worked with someone who does what you do before and they don’t want to accidentally look stupid by asking […]