Learn to create quality content fast at online masterclass

Cover image for "Masterclass: how to create content when you are short of time"

It’s the end of the day, you’re ready to shut down the laptop, and you glance at your task list. “Publish blog post, share on social” are still left unticked. That note has been on your desk for a few days now. You know you need to do it. Your marketing is important, even though […]

Are you capturing your ideas and making them happen?

Are you capturing your ideas and making them happen?

“Ideas are like rabbits,” John Steinback wrote. “You get a couple, learn how to handle them, and pretty soon you have a dozen.” The trouble is, that much like rabbits, if you’re not careful, the ideas scamper off. Which idea do you chase? Which one do you spend time on and which ones do you […]

How to deal with ‘what will people think?’ fears

How to deal with 'what will people think_' fears

A few weeks ago I started a weekly video series on Instagram. I wanted to experiment with a different kind of content and push myself out of my comfort zone. If you have been reading this blog for a while, you will know that I’m a writer, much happier in the background than in front […]

How to blog when you don’t like writing

How to blog when you don't like writing

You’ve got a blog section on your website or you’re thinking of creating one, but there’s a problem: you’re not keen on writing. What to do?  You can still have a blog and create a valuable resource for your clients. I’m going to share some ideas and inspiration to help you create great articles without […]

What is content marketing and why does your organisation need it?

What is content marketing and why does your organisation need it?

“Content” and “marketing” are two terms which you hear bandied about but are not very clear. What is “content”, what is “marketing”, and what does putting them together mean?  You’re focused on trying to sell your product or service, persuade people to support your organisation, or attract participants. What has content marketing got to do […]

5 story ideas you can use this week

Cover image for 5 story ideas you can use this week

Spending too much time coming up with ideas for original content can mean you end up not creating anything at all. If you’re looking for inspiration, here are 5 stories you can tell on your blog, YouTube channel, or social media. 1. How you make a difference This is a story which will make you […]

DressCode: creating shirts which tell stories

Cover image for DressCode: creating shirts which tell stories

Every product has a story behind it but imagine creating a story so attention-grabbing that it attracts fans instantly. Andy Boothman is the creator of DressCode, which creates shirts inspired by tech, for people who love tech. His designs and high-quality tailoring get people talking and his customers are so enthusiastic they happily tell people […]

How to start an email with a story

How to start an email with a story cover image

When I started my email list I didn’t have a clue what to send people. There were several months when I didn’t send anything at all. I was worried people wouldn’t like my emails, that I was imposing myself on them – barging into their inbox. If you have a list you rarely email, or […]

How to tell stories for each stage of the customer journey

Cover image for how to tell stories at each stage of the customer journey

Who is looking at you right now? Over the past few weeks I’ve had clients approach me after seeing social media posts I wrote several months ago. People are not always ready to buy when they first come across you. This article will help you think about stories you can tell which will appeal to […]

Nicole Osborne: using storytelling to build your personal brand

Nicole Osborne: using storytelling to build your personal brand

Listen to Nicole Osborne talk about how she used her background to develop her personal brand and how your client stories enable you to sell without feeling awkward. In this episode of The Story Cave, we talk about: Nicole’s Cupcake Exercise and how it helps her clients think about their stories How you don’t have […]

Beautiful constraints: how lockdown can inspire delight

Cover image for Beautiful constraints: how lockdown can inspire delight

What my son’s school has taught me about storytelling during lockdown – and some ideas for how you can apply it to your business. I went to San Diego Zoo recently. My children watched the penguins being fed and then saw a sleeping polar bear.  How did we do this on lockdown? My son’s school […]

Janine Coombes: using stories to cut through on LinkedIn

Janine Coombes: using stories to cut through on LinkedIn

Listen to Janine Coombes discuss how she started using storytelling in her business with The Secret Marketing Show. When a friend shared a horror story about some feedback she had received on her videos, Janine Coombes put on a wig and stepped in front of the camera. She found her send-up of the situation not […]