What does your audience need to know?

What does your audience need to know?

One of the biggest mistakes I see in messaging is the assumption that people reading or watching will know what things do, how they work, or why they need them. Whether you are selling a product or putting together a public information campaign, it is vital to think about what your audience needs to know […]

Do people know why you are communicating with them?

Do people know why you are communicating with them?

Email, social media, direct mail, phone calls, we are bombarded with communications every day. As business owners, we’re also constantly creating messages. We all want our blog posts to be read, our videos to be watched, for people to engage with our posts, and of course, we want to make sales.   While the answer […]

Where To Write For Your Business To Get Seen

Where to write about your business

When you start thinking about writing for your business there are more options than you might realise. And if you think you need a website first, you don’t. I’ll discuss the pros and cons of the options in this article.   Writing about your business enables you to share insights about why you do what […]

How bedtime reading benefitted my business

How bedtime reading benefitted my business

When I was a journalist I used to joke that I had a voice for newspapers. There was no way I would do radio, let alone TV! There are a couple of reasons for that, including messing up on live TV when I was 6! But also, I couldn’t stand the sound of my own […]

How I created case files for an administrative consultant

How I created case files for an administrative consultant

It can be challenging explaining exactly how your business provides practical solutions to your clients. Your customers might have a misconception about what you do, or think that what you do sounds great but it’s not necessarily for them. They’re not ready yet, not big enough, aren’t in the right circumstances. How do you show […]

Are you making this mistake with your business writing?

Cover image for Are you making this mistake with your business writing?

One of the delightful aspects of my work is getting to learn about all kinds of businesses and help their owners to write about what they do more effectively. Something I notice quite often is that people fall into a trap with their writing which puts a barrier between them and their reader.   When […]

What makes a good and effective blog post?

What makes a good and effective blog post?

Are you wondering how to create a blog post your readers will enjoy and that brings value to your business? One of the reasons I like blogging is that it’s a very flexible medium. There are no real rules: articles can be long or short, strictly business or riotously funny, stick to the facts or […]

21 things I did in my 4th year of business

Cover image for 21 things I did in my 4th year of business

I accidentally started to get the hang of running a business this year. I say accidentally, it was three years of advice, gentle prodding in the right direction from mentors, and finally seeing what people meant. Sometimes you need to be in the right place for information to fall into place. This week I am […]

How I created an anonymous case study for a coach

How I created an anonymous case study for a coach

It isn’t always possible to tell people who you have worked for. A lot of my clients ask me to ‘white label’ my work, which means my name can’t go on it, so I am familiar with keeping who I work with a secret. But what do you do when you want to tell the […]

I or we? How a graphic designer put herself at the centre of her brand

I or we? How a graphic designer put herself at the centre of her brand

One of the issues many business owners grapple with is whether to refer to themselves as ‘I’ or ‘we’. It’s a particularly difficult question when you run a remote agency, working with others to deliver projects, but not having an in-house team. Karen Arnott, of Arnott Design, approached me after debating this with herself and […]