13 things business owners need to know about Pinterest

13 things business owners need to know about Pinterest

Do you use Pinterest? Perhaps it’s your go to place to inspire your next DIY, craft, or home renovation project. But did you know your business could benefit from being on it too? Pinterest is effectively a search engine – who is looking for what you do? I spoke to Pinterest expert Faye Strange, who […]

Are these fears putting you off blogging (or writing social media posts)?

Are these fears putting you off blogging (or writing social media posts)?

Does the thought of posting on Linkedin, publishing a blog post, or recording a video talking about you and your business make you want to go and do all those other jobs you’ve been putting off for 6 months? During a recent session of a business community I’m in, The Cole Collective, Mike Cole recapped […]

63 ways to boost your business from Kickstart Dublin

63 ways to boost your business from Kickstart Dublin

Are you looking for some top tips to boost your business? I headed over to Ireland recently for Kickstart Dublin, organised and hosted by my friends Amanda Webb and Louise Brogan, in association with Atomic.   I love going to events like this. There’s nothing like being in a room with other people building their […]

10 things you need to know about working with a designer

Ask the expert: 10 things you need to know about working with a designer with Berenice Howard-Smith

Are you working with a designer for the first time? Whether you have found someone, or  you are just starting to research who you need and what you want them to do, here are 10 things you need to know about working with a designer. 1. The brief is the key A briefing questionnaire is […]

Are you showing people what happens behind the scenes in your work?

Are you showing people what happens behind the scenes in your work?

I’ve been working on my new website copy. As a website copywriter, you can imagine, this poses two problems: Cobbler’s shoes – my working hours are spent creating sales copy for my clients and so my own gets relegated to the bottom of the list. Oh the pressure! 😱 Over the years my website had […]

Is content marketing free advertising for your business?

Is content marketing free advertising for your business?

Is content marketing a cheap or even free way to get your business in front of potential clients? Running a business involves a lot of costs. Sometimes you might feel that as fast as money comes in, it’s going out the door again and not necessarily into your pocket. Most of us go into business […]

6 steps to posting content on any platform

6 steps to posting content on any platform

Before you see a social media post appear in your newsfeed, linking to an article, video or podcast episode, a lot has already happened.   The author had to take a deep breath and press publish.   Before that, they had to write or script the damn thing. They will have needed to source photos […]

5 personal highlights from my 5th year in business

5 personal highlights from my 5th year in business

I feel like this, this week!  via GIPHY It’s 5 years since I sent off for my first pack of business cards and barely handed any out. My company had a different name and totally different services but I have managed to stay the course.    Last year I wrote about 21 things I did in […]

What do you want to upgrade in 2022?

What do you want to upgrade in 2022

There’s an awful lot of talk about goal setting and what you want to do differently at the start of the year. I view it as a time to reset, mainly by doing nothing for a week if I possibly can. It gives my brain a chance to rest. As December crossed into January this […]

A Christmas Dinner mystery

A Christmas Dinner Mystery

Are you sure?” I asked. “Yes. Mum says these are the vegetarian ones.” “It’s just that I’ve never seen veggie ones that look that realistic,” I said. “Shall I taste test? … Can’t tell. Mum, what do you think?” “I thought I ordered vegetarian ones.” “Yes but are they?” As the meat eaters around the […]

A conversation that led me to a new life

A conversation that led me to a new life

More than 5 years ago, someone started me on the road to running my own business. Recently, I met them in person for the first time. I had no idea when I first spoke to Ruth where that conversation would lead me.   I was on maternity leave from my job working in digital media […]