Jemima Willcox

Your business stories matter – even if you sell B2B

My friend Jemima Willcox celebrated her 2nd year in business recently. It’s an awesome achievement. Around 50 per cent of new businesses fold within the first year. How did she celebrate? With an event talking about failure. Jemima Willcox addresses the audience at It’s Not Failing, It’s Learning We don’t like talking about failure. Ask anyone how … Read more

People sharing food on a table at Thanksgiving

Blogging is generous #HelpShareCollaborate

It’s Thanksgiving today. Weirdly, although it’s a tradition that started in England we don’t celebrate it. I think we should bring it back. In an age when we rush around from one thing to the next, are quick to complain, tired and overwhelmed, taking time to be with those we love and be thankful for … Read more

A person writing on a notepad

I have a secret blog. Here’s why.

“I was intentionally overweight for over 24 years. I never ate anything I didn’t intend to.” The late, great, Zig Ziglar on why you don’t just need a goal, but you need motivation and people to support and help you reach them. I remind myself of this every time I look in the mirror or … Read more

A get-together of friends with wine

How stories help you build your tribe

Have you ever been listening to someone and had a eureka moment? Those magic words where you want to jump to your feet and shout: yes! It happened to me at Youpreneur Summit while I was listening to Jessica Lorimer. The talk was about sales but that wasn’t what spoke to me, despite all the … Read more

Photo of a copy of The Hueys in the New Jumper

How trying to be different can make you just the same

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) … Read more

Paul Ince opens MarketEd.Live 2018

MarketEd.Live 2018: the future of marketing is personal

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “what is marketing if it’s not people talking to people?” So perhaps I should … Read more

A photo of a woman working on a laptop

How to write a B2B case study

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

My copy of Steal Like An Artist

Learning to listen to my intuition

How often do you listen to your intuition? Mine’s been telling me something’s missing for a while now. There’s been a nagging feeling at the back of my mind. Something I’m not doing. I recently came across Zig Ziglar’s Wheel Of Life. As followers of this blog will know, I’ve been attempting to improve my … Read more

A picture of slices of Swiss cheese

A story that changed me

People often ask me what this storytelling business is all about. I was recently asked to think about a book that changed me. I was bamboozled by the question at first. Which book should I choose? I am a perpetual student, I’m always learning about something. But a book which taught me about a subject … Read more