Doing more by doing less: why I’m creating more free time

Text reads: Doing more by doing less why I'm creating more free time. Photo of Rachel Extance walking in the Peak District

I’ve recently realised that I’m trying to cram too much into my days and weeks. For every hour, there are always at least two things I want to get done, and those two things probably require at least two hours each. That means work frequently spills over into evenings, weekends, and despite my best intentions, […]

3 tips that will instantly make your writing better

3 tips that will instantly make your writing better

Do you write for your business and want to make your articles, emails and social media posts more appealing? In this article, I’m going to share 3 tips I regularly share with my clients to help them improve their writing. 1. Think about why someone will read what you’re writing When it comes to your […]

7 reasons why I love Schitt’s Creek

7 reasons why I love Schitt’s Creek

What have you binge-watched lately? I’m always late to the party when it comes to must-watch TV shows so we didn’t start watching Schitt’s Creek until this month. And I am hopelessly addicted. via GIPHY If you haven’t seen it yet, I’m going to try to keep this as spoiler-free as possible but this is […]

Why I help business owners tell more of their stories

Why I help business owners tell more of their stories

When I was a trainee reporter, the job I dreaded was writing business stories. Piles of impenetrable press releases were handed over to me. Was a new financial director joining the company interesting? People seemed to think so. Would people know what a whole load of industry jargon meant? I didn’t. But hey, this was […]

What are your clients searching for late at night?

What are your clients searching for late at night. Image is someone searching Google while drinking coffee.

There is no such thing as a stupid question. Asking questions is brave. Sadly, few people ask as many questions as they do when they are 4-years-old. In fact, we’re trained not to.   When you’re sitting in class, you don’t want to be the one to raise your hand and ask a question which […]

What does your audience need to know?

What does your audience need to know?

One of the biggest mistakes I see in messaging is the assumption that people reading or watching will know what things do, how they work, or why they need them. Whether you are selling a product or putting together a public information campaign, it is vital to think about what your audience needs to know […]

Do people know why you are communicating with them?

Do people know why you are communicating with them?

Email, social media, direct mail, phone calls, we are bombarded with communications every day. As business owners, we’re also constantly creating messages. We all want our blog posts to be read, our videos to be watched, for people to engage with our posts, and of course, we want to make sales.   While the answer […]

Where To Write For Your Business To Get Seen

Where to write about your business

When you start thinking about writing for your business there are more options than you might realise. And if you think you need a website first, you don’t. I’ll discuss the pros and cons of the options in this article.   Writing about your business enables you to share insights about why you do what […]

How bedtime reading benefitted my business

How bedtime reading benefitted my business

When I was a journalist I used to joke that I had a voice for newspapers. There was no way I would do radio, let alone TV! There are a couple of reasons for that, including messing up on live TV when I was 6! But also, I couldn’t stand the sound of my own […]

How I created case files for an administrative consultant

How I created case files for an administrative consultant

It can be challenging explaining exactly how your business provides practical solutions to your clients. Your customers might have a misconception about what you do, or think that what you do sounds great but it’s not necessarily for them. They’re not ready yet, not big enough, aren’t in the right circumstances. How do you show […]