About Rachel Extance
I am a communications specialist with 15 years experience in print, digital and social media. I enjoy helping people to tell their story.
I work with you to truly get to know your organisation and who you are trying to reach. I create engaging campaigns which will appeal to your target audience.
My clients benefit from my experience as a professional journalist, my research skills, my training as a social media manager and my ongoing learning about new developments in my field. I enjoy learning about new topics and am adept at explaining complex issues to the general public.
My media career
I am an award-winning journalist who has worked in newspapers across the UK. I’ve worked on lots of great stories, often getting the front page. I’ve covered a range of topics from social issues and regeneration of towns and cities to national and European elections. One of my proudest achievements was a campaign which won free bus travel for thousands of people. I have a wide range of interviewing experience including cabinet ministers, business leaders and celebrities.
I have had many roles in newspapers including being on the news desk, deciding which stories will be going in the next day’s paper, editing copy and working with journalists, photographers and sub-editors.
It was clear early on in my career that digital was going to play a key role in the future of news. After working on news desk, I moved across to editing newspaper websites, deciding which stories would go where, breaking news online, and teaching reporters how to write for the web and use social media.
I now use my experience, nose for a good story and focus on how issues relate to people to help businesses with their communications.
I believe communications should be relevant and engaging. No-one is going to read something unless it catches their attention.
I work with you to find out what your organisation does, how it works and what the objective of your communications strategy is. I look at what your unique selling point is, who your ideal customers are, and what your tone of voice is. By getting to know you and your audience I create relevant, engaging communications which tell your story.
Get in touch with me today
If you would like to talk about how I can help with your communications, hit the button and get in touch!