“I love how she can take the mess from my head and make sense of it.”

Feedback like this ⬆️ makes me jump for joy around my living room 😃

Hi, I'm Rachel Extance and I help time poor entrepreneurs building online businesses share their expertise, knowledge and personality

Do you find it hard to articulate what you do?


You know, of course, but how do you explain it to someone else?


And it’s even more difficult when you’re not face to face with them. They’re reading about you on a computer screen. What do they want to know about you?


That’s where I come in: an award-winning journalist and blogger who listens to you, connects your stories with your clients’ stories, and weaves them together. I see your unique selling points and put them on the page.

Looking at all the angles

One of my superpowers is being able to look at all the angles of your life and business. It comes from 15 years as a newspaper reporter. A staple of local newspaper life is campaigns. You set a goal and then spend weeks writing about the same topic, whether it’s the diversity in your local high street or a charity fundraiser.


This is me knocking on the door of 10 Downing Street. I’m pretty proud of this moment! We were running a campaign for fairer funding for a bus fare scheme for pensioners which was supposed to be free, but due to a shortfall, wasn’t. I wrote about bus fares for weeks. The result was 10,000 signatures on a petition, a trip to Downing Street to hand it in (no, I didn’t get to meet the PM), and finally, victory! We succeeded in getting the scheme properly funded.


While you might think you only have one story to tell, I can find you dozens of things to talk about.

Murray Morse and Rachel Extance take the bus fares petition to 10 Downing Street

My Media Career

I knew from an early age that I wanted to write for a living and I decided I was going to be a journalist. My parents had a broadsheet newspaper delivered every day and I dreamed of getting to write for it one day.


It didn’t quite work out, though I did work experience there for a week (and got a feature published as a result). Instead I worked in local newspapers and specialised in local government reporting. I’ve always been interested in politics.


I covered lots of great stories, often getting the front page. I reported on topics from social issues and the regeneration of towns and cities to national and European elections. I have a wide range of interviewing experience including cabinet ministers, business leaders and the occasional celebrity.


I had many roles including being on the newsdesk, the team which decides which stories will be going in the next day’s paper, editing copy and working with journalists, photographers and sub-editors.


It was clear early on in my career that digital was going to play a key role in the future of news. After working on the newsdesk, I moved across to editing newspaper websites, deciding which stories would go where, breaking news online, and teaching reporters how to write for the web and use social media.

Going solo

I thought I would always be a newspaper journalist but then my role got made redundant. I trained as a social media manager and then found people were asking me to write instead.


I also discovered that many of the independent business owners I was meeting at networking events didn’t know what their stories were or how to tell them. And so I launched The Story Cave Ltd. I specialise in website copywriting and content marketing support.

Digital Women Awards 2020 Winner

Public speaker

Are you looking for someone who can talk about storytelling, or how to share information about yourself and your business in an engaging way?


I’ve spoken at Cambridge Social Media Day twice, as well as several Meet Up events.


I’ve also presented masterclasses to online memberships.

Copy coach

Would your membership benefit from someone to help them craft their website copy? It’s not what they signed up for, but you know that they could do with a helping hand. 


I provide copy coaching for online programmes. I’m  friendly and encouraging (no-one wants to feel like they’re back in English class at school).


Please get in touch with me to discuss how I can help your membership.