Rachel's blog
Guides to business storytelling, content marketing, and my musings on running an online business
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My latest articles
My environmental impact statement
Are you talking about environmental impact in your business? I’ve been environmentally aware since we were taught about CFCs and the ozone layer in school in the 1980s. I grew up assuming everyone was. I find myself in 2023 horrified
How can new people discover your world?
“What about this JT Kirk guy?” My husband and sons discovered Star Trek Prodigy while I was away last week. If you haven’t come across it, it’s a Star Trek spin-off for kids. They hadn’t really seen Star
What to do if you want to make your content marketing boat go faster
Recently, I was asked why I started Rachel’s Writing Club and how it fits in with my other services. If you’ve never met me before, Rachel’s Writing Club is a great way to get to know me and get a
Why I started Rachel’s Writing Club
When I tell people my business is called The Story Cave, I get one of two reactions: a) That’s such a great name! Or, b) That sounds cold, draughty, and damp. Whenever I picture The Story Cave, it’s warm
4 types of expert – which one are you?
Are you getting the kind of clients and opportunities you dream of? There are two key factors which influence the success of your content marketing: Your message. Is it clear or confused? Can people easily say what it is that
Get better at writing for your business with Kickstart Your Marketing
Do you want to write better so you can create engaging thought leadership articles, emails, and marketing posts showing the benefit of working with you? Do you struggle to know what to write about? In this article I’m going to
7 ways having a website helps you put yourself out there as an introvert business owner
Does the thought of 60 second pitches in a room full of people make your blood run cold? I’ve met so many business owners who are also introverts. Here’s how a website helps you put yourself out there as an introvert business owner.
What is a business blog – and how can it help your coaching or consulting business?
Have you heard people talking about having a business blog and are wondering what the fuss is about? How can it help your coaching or consulting business? In this article, I’m going to walk you through what a blog is
How do people know if your service is for them?
Are you getting the right people booking discovery calls with you? Or do you sometimes find people are asking you about services you don’t offer? You might be wondering what’s going on. After all, you’ve written who you help in
What if you felt free to write what you want to?
Whose voice helps you share yours? My friend Roman Eggenberger has been sharing his top LinkedIn voices recently. It’s a joyful series. The opportunity to discover people who weren’t on my radar before, hear how Roman met them and how
5 benefits of my 90 day blogging programme Kickstart Your Marketing
Do you keep meaning to make a marketing toolkit for your coaching and consulting business? It’s there, on your quarterly or annual plan. And yet, you haven’t made a start yet. It’s time to ditch the excuses and write.
3 ways I can help you to build your Business Resource Library
Imagine being able to send clients helpful guides in response to their questions. Imagine having material which shares how people can work with you so they don’t feel awkward about approaching you. After all, they’ve never worked with someone who
Everything you need to know about Kickstart Your Marketing
How long is it since you wrote down ‘blog post’ on your task list? What is holding you back from writing about your business? If either of those questions got you thinking, or possibly made you squirm a little,
8 practical steps I took to develop my business
“I need to be like Frodo at the end of the Fellowship of the Ring and go and find my own way for a bit.” I said as I left a group programme at the end of 2021. Little did
11 great reasons to join Rachel’s Writing Club
There are all kinds of reasons why we get stuck when it comes to writing for our businesses. Rachel’s Writing Club provides cheerleading and accountability for B2B coaches and consultants who find they are also writing for their businesses.