Rachel's blog

Guides to business storytelling, content marketing, and my musings on running an online business

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My latest articles

My environmental impact statement

My environmental impact statement

Are you talking about environmental impact in your business? I’ve been environmentally aware since we were taught about CFCs and the ozone layer in school in the 1980s. I grew up assuming everyone was. I find myself in 2023 horrified

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How can new people discover your world?

How can new people discover your world?

“What about this JT Kirk guy?”   My husband and sons discovered Star Trek Prodigy while I was away last week. If you haven’t come across it, it’s a Star Trek spin-off for kids.   They hadn’t really seen Star

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Why I started Rachel's Writing Club

Why I started Rachel’s Writing Club

When I tell people my business is called The Story Cave, I get one of two reactions: a) That’s such a great name! Or, b) That sounds cold, draughty, and damp.   Whenever I picture The Story Cave, it’s warm

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4 types of expert - which one are you?

4 types of expert – which one are you?

Are you getting the kind of clients and opportunities you dream of? There are two key factors which influence the success of your content marketing: Your message. Is it clear or confused? Can people easily say what it is that

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How do people know if your service is for them?

How do people know if your service is for them?

Are you getting the right people booking discovery calls with you? Or do you sometimes find people are asking you about services you don’t offer? You might be wondering what’s going on. After all, you’ve written who you help in

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What if you felt free to write what you want to?

What if you felt free to write what you want to?

Whose voice helps you share yours? My friend Roman Eggenberger has been sharing his top LinkedIn voices recently. It’s a joyful series. The opportunity to discover people who weren’t on my radar before, hear how Roman met them and how

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11 great reasons to join Rachel's Writing Club

11 great reasons to join Rachel’s Writing Club

There are all kinds of reasons why we get stuck when it comes to writing for our businesses. Rachel’s Writing Club provides cheerleading and accountability for B2B coaches and consultants who find they are also writing for their businesses.

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