3 ways I can help you to build your Business Resource Library

Imagine being able to send clients helpful guides in response to their questions. Imagine having material which shares how people can work with you so they don’t feel awkward about approaching you. After all, they’ve never worked with someone who does what you do before and they don’t want to accidentally look stupid by asking you something basic, or doing something wrong.

 

When you build a Business Resource Library, working with clients becomes so much easier. Your website speaks directly to them. You’re able to send them a link which answers their questions immediately. You can guide them through your processes.

Person sitting at a table looking at a laptop. There's a water glass and plants on the table.
Photo by Content Pixie on Unsplash

You can create material for people at different stages of the customer journey. You can also create material which suits people who like different media: blogs, videos, visual frameworks, photos of your work.

 

And you save yourself time. No need to be on the content creation hamster wheel on social media. Pick something out of your Business Resource Library and share it, or a snippet of it.

 

Here are 3 ways I can help you build your Business Resource Library.

1. Write your website copy for you

Rachel Extance typing on a laptop

Does your website represent you and how you help your clients? Maybe you created it when you first started your coaching or consulting business. Perhaps you have been working on your offers and now you want to tell the world about who you are and how you can help your ideal clients.

 

If you’ve been staring at your computer screen trying to find the words to describe what you do, then I can help you.

I will interview you about who you are, who your clients are, and how your offers support them, and then I go away and write your website copy for you. All you need to do is fill out a questionnaire and be on a couple of 60 minute Zoom calls.

 

You’ll get your website copy mocked up on a wireframe, that means you’ll be able to look at it as if it was on a website. You’ll be able to instantly imagine it on your website. You get a draft and up to two revisions so there is plenty of time to make sure it says what you want it to.

 

I can write you an individual sales page, or I can write your whole website.

2. Enable you to find your voice and talk about what you do in a helpful way

A woman working on a laptop in a coffee shop. She is sitting in front of a large window.
Photo by Bonnie Kittle on Unsplash

Do you wish people knew just how much you can help them? You need to blog my friend.

 

Blogging is incredibly useful for your business. You can write guides to help your ideal clients, share case studies, and tell stories which enable people to get to know you. If you have a clear strategy in place you can focus on phrases people are putting into search engines and come up with material which answers their questions. This means more people come to your website. 

 

Your blog is a key part of your Business Resource Library. You might have a blog already that you’re not sure what to do with or you haven’t started writing articles yet. Either way, I can help you with Kickstart Your Business Resource Library. It gives you step-by-step guides on how to write different types of articles for your business. I also give you deadlines. You write one article every two weeks and send it over to me to look at. 

 

You will develop your voice and start coming up with content ideas. You’ll also get tips on how to create a good reader experience.

 

At the end of the 3 months, you’ll have written 6 blog posts which you can be sharing on email, social media, and with clients. 

 

Here’s everything you need to know about Kickstart Your Business Resource Library.

3. Get regular support and coworking in Rachel’s Writing Club

A laptop with a screenshot of Rachel's Writing Club on

Writing is a lonely business. You, your inner critic, and a blank screen. But it doesn’t have to be this way. You can come and write with other B2B coaches and consultants in Rachel’s Writing Club.

 

We meet on Mondays during UK school term time for Monday Marketing Mojo where we all do a writing task together.

 

There is a 2 hour coworking session each week during term time where you can come and write something you’ve been meaning to get done all week.

 

And there’s a Q&A session with me once a month where you can ask questions. There’s also a discussion board in the membership site where you can ask questions.

 

You’re encouraged to share your work each week so others in the group can see it.

 

I’d be delighted to welcome you in and support you with your writing goals. Come and join us!

Which one of these 3 options appeals to you the most? If you’d like to have a chat with me, then you can find a time that works for you in my diary. 

 

Not ready to actually talk to me yet? I get it. I’m an introvert and getting on a call can feel a step too far. Come and connect with me on LinkedIn and we can DM. 

Picture of Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.