How I created case files for an administrative consultant

How I created case files for an administrative consultant

It can be challenging explaining exactly how your business provides practical solutions to your clients. Your customers might have a misconception about what you do, or think that what you do sounds great but it’s not necessarily for them. They’re not ready yet, not big enough, aren’t in the right circumstances. How do you show […]

Are you making this mistake with your business writing?

Cover image for Are you making this mistake with your business writing?

One of the delightful aspects of my work is getting to learn about all kinds of businesses and help their owners to write about what they do more effectively. Something I notice quite often is that people fall into a trap with their writing which puts a barrier between them and their reader.   When […]

What makes a good and effective blog post?

What makes a good and effective blog post?

Are you wondering how to create a blog post your readers will enjoy and that brings value to your business? One of the reasons I like blogging is that it’s a very flexible medium. There are no real rules: articles can be long or short, strictly business or riotously funny, stick to the facts or […]

21 things I did in my 4th year of business

Cover image for 21 things I did in my 4th year of business

I accidentally started to get the hang of running a business this year. I say accidentally, it was three years of advice, gentle prodding in the right direction from mentors, and finally seeing what people meant. Sometimes you need to be in the right place for information to fall into place. This week I am […]

How I created an anonymous case study for a coach

How I created an anonymous case study for a coach

It isn’t always possible to tell people who you have worked for. A lot of my clients ask me to ‘white label’ my work, which means my name can’t go on it, so I am familiar with keeping who I work with a secret. But what do you do when you want to tell the […]

I or we? How a graphic designer put herself at the centre of her brand

I or we? How a graphic designer put herself at the centre of her brand

One of the issues many business owners grapple with is whether to refer to themselves as ‘I’ or ‘we’. It’s a particularly difficult question when you run a remote agency, working with others to deliver projects, but not having an in-house team. Karen Arnott, of Arnott Design, approached me after debating this with herself and […]

Are you capturing your ideas and making them happen?

Are you capturing your ideas and making them happen?

“Ideas are like rabbits,” John Steinback wrote. “You get a couple, learn how to handle them, and pretty soon you have a dozen.” The trouble is, that much like rabbits, if you’re not careful, the ideas scamper off. Which idea do you chase? Which one do you spend time on and which ones do you […]

How to deal with ‘what will people think?’ fears

How to deal with 'what will people think_' fears

A few weeks ago I started a weekly video series on Instagram. I wanted to experiment with a different kind of content and push myself out of my comfort zone. If you have been reading this blog for a while, you will know that I’m a writer, much happier in the background than in front […]

How to blog when you don’t like writing

How to blog when you don't like writing

You’ve got a blog section on your website or you’re thinking of creating one, but there’s a problem: you’re not keen on writing. What to do?  You can still have a blog and create a valuable resource for your clients. I’m going to share some ideas and inspiration to help you create great articles without […]

What is content marketing and why does your organisation need it?

What is content marketing and why does your organisation need it?

“Content” and “marketing” are two terms which you hear bandied about but are not very clear. What is “content”, what is “marketing”, and what does putting them together mean?  You’re focused on trying to sell your product or service, persuade people to support your organisation, or attract participants. What has content marketing got to do […]