Is it raining on your parade?

Ah the British weather. Mid-June and it’s raining. Actually it’s pouring. So much for the summer. After weeks of good weather, sun tan lotion, hats and ice creams, we’re back in jumpers and coats.

We woke up to rain on Saturday morning. A day when we were due to take part in our local carnival procession with my son’s school and then had tickets to a festival. We got drenched. Pulling on dry, warm socks when we got home felt like heaven. Thankfully the festival was muddy, as is traditional, but dry.

For the rest of the weekend, conversation was easy. People we met had been to the carnival or taken part in it. Others had gone to one of the many other events held in Cambridge that day. We all had stories about the rain and how we had been affected by the weather.

Sunday was fine but on Monday it was tipping it down. Cambridge was due to get 50mm of rain in 3 days. We usually get 70mm in a month. My youngest splashed in puddles in his canvas shoes.

This morning I woke up to the news a sink hole had been discovered on the M25 and it was shut. My husband and I said how lucky it was we weren’t going to see our parents, which would have meant a journey down the motorway.

How does the weather affect your business? How does it affect you? Stories about the weather are relatable and an opportunity for others to empathise with you. How does it affect your ability to work? Does it impact your suppliers? Do you have to make any special arrangements to make sure everything goes well?

Whatever the weather, it’s an opportunity to share your stories and connect with your customers.

Rachel Extance (photo by Jemima Willcox)

Rachel Extance helps business tell their stories so they can reach a wider audience for their work and ideas. A professional journalist, she knows how to write stories people find relevant and engaging. If you would like help to get your message across, need someone who can write articles for you regularly, or you would like actionable ideas for how to tell more people about what you do, get in touch by emailing rachel@extance.co.uk or contact her on social media.

2 thoughts on “Is it raining on your parade?”

  1. Rachel, thank you for sharing your story. I felt like I was there with you. It’s incredible how external factors such as weather can affect our daily life and work. I would love to read more from you about how we can best prepare ourselves, mentally and emotionally, for the ‘rainy days”; when things will go wrong or unexpected things will happen. How can you use the stories you shared here as a metaphor to create a new story? I look forward to reading more from you. Thank you. I hope the rain stops and the sun comes out soon.

  2. Hi Rachel! We’ve had a lot of rain in DC this spring (and also: lots of big sinkholes) so I definitely relate. Love how you use a simple story to show us the silver lining or ray of sunshine in the middle of a lot of gloom. Great way to put us “in the moment” while also making a broader point.

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