Breathe life into your brand

With compelling on brand website copy that encapsulates your experience, expertise and personality

Rachel Extance

You know what you do, but you're struggling to tell your clients about it

Writing about yourself is hard. You know what you do – and you’re fab at doing it – but you’re finding it difficult to explain it simply and engagingly on your website. How much depth should you go into? What do people want to know? How do you connect all the aspects of your business together so people get you and how you can help them? 


That’s where I come in: an intuitive copywriter with 15 years of experience as a journalist behind me. I work with you to create the content marketing you need, whether that’s the words for your website, blog posts, email marketing, or a sales page.

Read my story

Work with me

I need website copy that shows who I am

Find the right words to talk about your services and get them written in your voice.
Website copywriting

I need help with content marketing

Whether you are new to content marketing or are reviving your efforts, get help to create a strategy and link your content to your services.
Content marketing services

Free resources

Get tips and inspiration for creating story-based content marketing.
Access now

How to stand out by being you

There are so many people out there who seem to offer a similar service to you - how do you get noticed? This fun, practical mini-course, will help you differentiate yourself.
Unwrap it

Practical guides and courses

Free resources

Get tips and inspiration for creating story-based content marketing.
Access Now

How to stand out by being you

There are so many people out there who seem to offer a similar service to you - how do you get noticed? This fun, practical mini-course, will help you differentiate yourself.
Discover More

Practical guides and courses

What My Clients Say

"I asked Rachel to help develop tone of voice and website copy for a client of mine for one simple reason: I needed an expert copywriter who could get under the skin of the stories the brand could tell, then weave them together to create a consistent tone. Rachel excelled at this, taking the time to interview key stakeholders and probing to build depth to their stories, before developing their tone of voice and copy to bring the brand to life. I can't recommend her more highly!"
Dan Ince
"I chose to work with Rachel on the copy for my website specifically because she has a unique way of approaching copywriting for businesses like mine. I loved the way the process was kicked off with an interview-style meeting where Rachel really delved into what's interesting about how I work with my clients and who they are. She helped steer me away from talking about what I do, and more onto how I help solve my clients' problems.
Karen Arnott
"Rachel was great. She really wanted to understand what I was wanting and to produce something that would work for me. She listened to my comments on the first draft and quickly adapted anything I needed. Once the website was up and running she had a last look over that the words flowed with the edited format."
Jenette Hardy

What My Clients Say

"I asked Rachel to help develop tone of voice and website copy for a client of mine for one simple reason: I needed an expert copywriter who could get under the skin of the stories the brand could tell, then weave them together to create a consistent tone. Rachel excelled at this, taking the time to interview key stakeholders and probing to build depth to their stories, before developing their tone of voice and copy to bring the brand to life. I can't recommend her more highly!"
Dan Ince
"I chose to work with Rachel on the copy for my website specifically because she has a unique way of approaching copywriting for businesses like mine. I loved the way the process was kicked off with an interview-style meeting where Rachel really delved into what's interesting about how I work with my clients and who they are. She helped steer me away from talking about what I do, and more onto how I help solve my clients' problems.
Karen Arnott
"Rachel was great. She really wanted to understand what I was wanting and to produce something that would work for me. She listened to my comments on the first draft and quickly adapted anything I needed. Once the website was up and running she had a last look over that the words flowed with the edited format."
Jenette Hardy

My latest blog posts

13 things business owners need to know about Pinterest

13 things business owners need to know about Pinterest

Do you use Pinterest? Perhaps it’s your go to place to inspire your next DIY, craft, or home renovation project. But did you know your business could benefit from being on it too? Pinterest is effectively a search engine – who is looking for what you do? I spoke to Pinterest expert Faye Strange, who is running a month-long Pin-Along to get people started on the platform, about how Pinterest

Read More »
Ask the expert: 10 things you need to know about working with a designer with Berenice Howard-Smith

10 things you need to know about working with a designer

Are you working with a designer for the first time? Whether you have found someone, or  you are just starting to research who you need and what you want them to do, here are 10 things you need to know about working with a designer. 1. The brief is the key A briefing questionnaire is the starting point for all design collaborations. It’s the time to talk about your ideas,

Read More »