My children both had their hair cut this week. It was an event I couldn’t put off any longer. When I picked my 3-year-old up from a friend’s house I found he had complained about his hair being in his eyes so she had put one of her daughter’s hair clips in. He was delighted!
My kids love having their hair cut. I’m amazed at how well it goes every time. If you are a parent you will know that taking your child to the hairdresser is a stressful experience. You have to tell someone how you would like another human to look. I struggle to explain what I want to do with my hair, let alone someone else’s. You also have to hope and pray that your child will sit still throughout the process.
And yet both my children and I are very happy customers of our local hair salon, Elaine’s, and their hairdresser Gaynor. Why?
We both have different stories about our experiences.
My kids love having their hair cut by Gaynor because she sits them up on a big cushion and puts on the DVD of their choice. She has all their favourites: Paw Patrol, Peppa Pig (the only place they get to see it) and Charlie and Lola. They sit there completely engrossed in the cartoon and she gets on with turning their overgrown mops into a hairstyle.
And at the end they’re given a lollipop. They walk out without any hair in their eyes, having had an enjoyable 30 minutes, with a sweet they only get when they go to the hairdresser.
They don’t talk about their hair, they just know it’s more comfortable. They talk about the experience.
I always book Gaynor because she is great with the kids. My children sit still for her, which is brilliant. My youngest will happily run for the nearest door in any situation but he sits nicely for Gaynor.
I know she will always give them a decent haircut and I’m happy with the price. I get peace of mind, reliability and happy kids. Win-win!
My children and I are both customers but we have different stories about our experiences.
When you’re telling stories to customers about what they can expect, think about who they are and their motivations for coming to you.
Rachel Extance helps business tell their stories so they can reach a wider audience for their work and ideas. A professional journalist, she knows how to write stories people find relevant and engaging. If you would like help to get your message across, need someone who can write articles for you regularly, or you would like actionable ideas for how to tell more people about what you do, get in touch by emailing firstname.lastname@example.org or contact her on social media.