Are you keeping what you really want to talk about hidden?

Recently I heard Amy Kean, from Six Things Impossible, speak about embracing being weird at MarketEd.Live. It was a great talk, full of insight and ‘that’s so true’ moments. And it tied in really well with some work I had been doing on what I want to offer and my approach to content marketing.

Amy Kean on stage at MarketEd.Live. The illustration on screen says 'we should all be experiments'

No doubt, like me, at times you have felt like you needed to follow the trends. People say the formula to growing your business is x. So you do x. You don’t actually enjoy doing x. You might even have ethical concerns about x (hello Facebook). But you give it a go. It takes a lot of time. It sucks a lot of energy. And you don’t feel like you.

A couple of years ago, I wrote about how trying to be different can make you just the same and I was reminded of that when I was listening to Amy. The first people to adopt the new format or platform reap the rewards very quickly, but soon, things become formulaic. As everyone tries to do the new, different thing, it all merges into a sea of blandness.

But I suspect you don’t need to try to be different. You are different. I’ve always been geeky. I read things people didn’t read. I watched things people didn’t watch. I wanted to spend my time in a different way. To sit in a conference and hear someone on stage encouraging people to embrace their inner weirdness was something I couldn’t have imagined 20 years ago.

We’re told to follow the crowd, don’t rock the boat. But you know there is a different way of doing things. You have expertise and experience which allows you to look at situations through a different lens. You know that people don’t fit neatly into boxes.

So are you keeping what you really want to talk about hidden? Is there a myth you want to bust? Is there an alternative point of view that you’re not seeing other people mention? What would happen if you started sharing what you really want to talk about?

If you would like help to articulate your ideas and how to communicate them with your audience, then get in touch with me.

And let me know in the comments, what do you want to share?

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Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help businesses communicate who they are, what they do, and why. If you struggle to talk about yourself in your marketing, get in touch with me.

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