Why you need to talk about your business

You talk about your business all the time, of course. You tell prospective clients about it. You discuss next steps with existing ones. It’s what you say when someone asks: “and what do you do?” But how often do you actually talk *about* your business?

Running a business can seem like a solitary state to be in. You know what is and the nuts and bolts of running it. You may have a business partner or others involved. However, as Bob Hoskins said, it’s good to talk, specifically to people who are not directly involved in your company.

Talking about your business with a friend or in a mastermind group can help you think through what you’re doing and why. It can unlock new ideas and present possible collaborations. Bouncing ideas around can show you different perspectives on what you do. It may be another way of presenting your product, a fresh market or a hole in your marketing where your message hasn’t got across to your prospective clients.

There’s no need to be on your own in business. Take some time out and have a chat.

• Rachel Extance is a communications consultant. She uses stories to help businesses get their message across.