Why you need to talk about your business

A photo of two men sitting on a rock by the sea having a conversation by Cole Hutson.
Taking time away from your business can help you generate new ideas. Photo by Cole Hutson on Unsplash

You talk about your business all the time, of course. You tell prospective clients about it. You discuss next steps with existing ones. It’s what you say when someone asks: “and what do you do?” But how often do you actually talk *about* your business?

Running a business can seem like a solitary state to be in. You know what is and the nuts and bolts of running it. You may have a business partner or others involved. However, as Bob Hoskins said, it’s good to talk, specifically to people who are not directly involved in your company.

Talking about your business with a friend or in a mastermind group can help you think through what you’re doing and why. It can unlock new ideas and present possible collaborations. Bouncing ideas around can show you different perspectives on what you do. It may be another way of presenting your product, a fresh market or a hole in your marketing where your message hasn’t got across to your prospective clients.

There’s no need to be on your own in business. Take some time out and have a chat.

  • Rachel Extance is a communications consultant. She uses stories to help businesses get their message across.
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Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.