Why you need social media in your marketing mix

Social media creates a virtual shop window
Social media creates a virtual shop window. Photo by Tristan Colangelo on Unsplash

Would you like to be able to talk directly to your customers every day? Would you like to get your business in front of them while they are on the train home from work or sitting in front of the TV?

You don’t need an expensive advertising campaign. You need to be on social media.

Whether you have a shop on the high street, an online store or offer a service, social media enables you to get increase brand awareness and expand your audience. Here are three key ways social media is good for your business.

Share your expertise

Social media gives you the opportunity to have one to one conversations with your audience. You can answer their questions and demonstrate your knowledge. By using social listening – keeping an eye on key searches related to your industry – you can find out what people want to know about or what they need, even if they are not directing their message to you. Be useful and approachable. People will soon see you as someone they can trust and who adds value to their connections.

Share your brand?s personality

Do you want to set yourself apart? Social media is a great way to show your personality. Let people see what happens behind the scenes. Give them an insight into your ethos. Be a part of the community. This face off between the natural history museum and the science museum shows how you can have fun, raise awareness and create positive publicity for your brand.

Create an interactive shop window

Your website is a shop window but you need people to know where it is. Social media enables you to have a shop window on the platforms your audience uses. You can create content specifically for these audiences as well as sharing links to your website. You’re not just showing your products or services but also letting people get to know your team, what you are up to and can make your audience a part of it.

  • Rachel Extance is a communications consultant who can show you how to use social media to raise awareness of your business and create an engaged community.

Photo by Tristan Colangelo

Picture of Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.