Recently I launched a programme and almost as soon as I did it, I wanted to put it back in its box. It wasn’t that I didn’t believe in the programme, I absolutely did. But something about it wasn’t quite right.
It was going to run over 3 months and it had many benefits. Too many benefits. And that was when I realised what the problem was: I was cramming too much into too short a space of time.
We’re all after a quick fix aren’t we? We like results and the ones you see almost instantly feel good.
But content marketing is a long game and 3 months of support isn’t enough. You were likely to have information overload and that’s exactly the opposite of what I’m aiming for.
I want to provide simplicity, not overwhelm
I want you to see content marketing as achievable, not Herculean
I want to provide a sustainable solution, not have you find you’re back to square one again a few months down the line
A 3 month programme is not long enough for you to write all the content you want to support your business. Not without feeling you’re stuck to the grindstone. And I know from working with clients that if it feels like a slog, you’re not going to do the work.
I had got fixed on things needing to fit neatly into arbitrary boxes like academic terms, 6 months, and the 12 Week Year. If those ways of dividing time work for you, then great, but they are not the only timescales available.
That doesn’t mean you’re not going to make progress in 3 months. You will. You will have written articles, published them, and got more confident.
And over time you will find your rhythm. The processes I teach you won’t feel new anymore. You’ll start to develop your style. You also will have time to think through your approach to a topic. You can develop your arguments and shape what you say about your way of doing things.
I also know that businesses aren’t fixed. You’re likely to fine tune who you work with over the next 11 months.
You’re likely to launch a new service, programme, or framework over the next 11 months.
And life will happen: holidays, birthdays, a big client project, illness. These things can put a serious dent in a shorter programme but over 11 months they’re just a bump in the road. We pick you up and get going again.
That’s another advantage of running my programmes all year round: they’re there when you need them. You don’t need to wait until next quarter or 6 months’ time when I open the doors again.
Why 11 months and not 12? Because everything goes quiet in August. You might be away. I’m certainly hoping to take a break and spend the time with my children. Being able to hang out with them during school holidays is a key reason for running my own business.
Do you want to create original content that attracts the right clients? In my case, that’s action takers who want to share their voice through blogging and build their reputation as an expert in their field. If that’s you, then get in touch with me.