We’ve gone down the rabbit hole a few times this week. First at a wonderful Alice In Wonderland exhibition at the Museum of Oxfordshire in Woodstock and then with CBeebies Presents.
Alice in Wonderland is a tale of the unexpected, where nothing is quite as it seems. What I wasn’t expecting as I idly watched the CBeebies stage version for the umpteenth time, was a business lesson.
CBeebies cut the story down a lot to make it suitable for an audience of under 5s. It goes like this: Alice, bored by the river one day, falls down a rabbit hole and finds herself in Wonderland. The Queen is holding a garden party and Alice desperately wants to go but she doesn’t have an invitation. Despite finding herself in a world of talking rabbits, moving playing cards, and a grinning Cheshire cat (who can disappear) she doesn’t believe she has the capacity for imagination. She goes on a series of adventures in the hope of getting to the Queen’s party.
When Alice meets the Blue Caterpillar she asks him how he is getting to the party. “By invitation,” he replies.
What’s this got to do with business?
How often have you let an opportunity pass you by or not approached someone you would like to work with because you thought they wouldn’t consider you? Running your own business is tough and you can need quite a strong mental game at times. We sometimes don’t even approach a door, let alone see if it might open.
When Alice tells the Blue Caterpillar she doesn’t have an invitation, he tells her: “Your imagination is your invitation.”
It’s easy to ignore our intuition and instead listen to that negative voice inside our heads that tells us something is out of our reach.
What if we took ourselves to Wonderland instead? A place where “you can have anything you want, if you can imagine it”.
I’m not saying “imagine a 7 figure business and you’ll get one” but imagine the steps you need to take and the people you will speak to. Then instead of telling yourself it’s just a story, head down that path and see where it leads you.
It starts by imagining your invitation and then being willing to see if it will get you in to the party.
Rachel Extance helps business tell their stories so they can reach a wider audience for their work and ideas. A professional journalist, she knows how to write stories people find relevant and engaging. If you would like help to get your message across, need someone who can write articles for you regularly, or you would like actionable ideas for how to tell more people about what you do, get in touch.