How to feel confident about pressing publish

You've written your blog post, social media update, or website homepage, and now you need to hit the publish button. Here are 5 ways to get past feeling nervous about it.

Someone using a laptop while sitting on their bed

1. Remind yourself that you are an expert

You know what you are talking about. You are an expert in your industry. Whether you are writing about something which has happened to you, giving advice about a situation your clients might be experiencing, or showcasing your services, you can be confident in your own knowledge.

You know what you know. I doubt you’ve chosen to write about a topic you have no knowledge or experience of. And if there is something you don’t know about personally, I presume you have done your research.

You’ve just nodded haven’t you? (Or said ‘yes’ in your head.) Then you’re good to go.

2. Imagine you are talking to a customer about the topic you are writing on

One of your customers has given you a call and asked you a question about something they are grappling with: what’s your response? 

Perhaps you are on a discovery call with a new client and they ask you how you got started in this line of work, or about the process you go through to deliver the service you are talking about: what will your answer be?

When you are writing for your business, you are having these same conversations. Your customer might not be sitting in front of you, or on the end of the phone, but you are still writing for them.

Imagining that you are talking to someone will also give your writing a more conversational style and make it more human. If your brand has a formal tone of voice then you can adjust your language once you’ve done the first draft. 

A photo of two women talking. Photo by Toa Heftiba on Unsplash

3. Focus on one thing

Write about one topic. While you are typing, keep going back to the reason for writing your piece. What do you want people to take away from it?

Think about what your customer would want to know, and stick to the point. What are their concerns? What are the key things they need to know to make a decision? How can you help them right now? Answer those questions in your writing and you will be providing something your clients will find of value.

Once you have finished your piece and read it through, ask yourself if everything relates to that one thing. If you have gone off on a tangent and a section doesn’t quite fit, copy and paste it into a separate document, or use a notes app on your computer to keep hold of it. You can use those words in another article or on a different page. Those thoughts can find a home elsewhere. 

Don’t worry about whether you need to have written an article about ‘x’ and ‘z’ before you write ‘y’. Publish this one and start a list of other topics you have thought of for future articles or posts. If you’re on a roll with writing, then you can start on the next one so you’ve got it in the bag for next week.

Don't talk yourself out of publishing an article because you haven't written about a related topic. Make a note of the subject and write that article next.

4. Read it through twice, including out loud

You can catch most mistakes by reading your work through. But to really make sure you haven’t skipped over an error – and that your article makes sense, try reading your work out loud. You can do this under your breath if you feel awkward talking to yourself. 

It can also help to print out what you have written. You will notice things on paper that your eye didn’t spot on the computer screen. 

If in doubt, ask a friend or colleague to read it over for you. A second pair of eyes is useful for getting feedback. 

A photo of a man sitting at a desk thinking. Photo by Jason Strull on Unsplash

5. Remember, if you don't write about yourself and your work, who will?

It’s easy to talk yourself out of hitting publish. That’s because writing something and then saying to the world, “this is my view” can feel a bit daunting. However you need to push past this fear. You run a business. That business runs on you saying to the world, “this is how I help”. Instead of thinking about your writing as saying “look at me”, consider it as an offer of help. 

You need to be telling people about your business. You have solutions to your customers’ problems. Your website and your blog give you the opportunity to tell people about who you are, what you do, how you help, share your point of view, and let people get to know you. People do business with people. They want to know what you think. They want to know your approach. 

By writing for your business, you are giving yourself material you can use on social media. Your website will also be crawled by search engines. Over time, if you keep writing about your niche and focus on key search terms, that will lead to people finding you when they ask questions online about your area of expertise.

Hit the publish button

Publish what you have written. People want to read it. They are making decisions about who to work with to solve the problem that you can help them with. Your words will put your name in the frame for that work. 

You know you have written about your area of expertise and that you can genuinely help people. You’ve written something which is focused on the topic you have chosen to talk about. You’ve thought about how you would talk this through with a customer. And you have checked your work. 

Hit the button. 

Do it. 

And then plan your next piece. Start drafting it right now if you have time.

Writing takes practise and after a while you will get used to pressing publish on your work.

Picture of Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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One Response

  1. Thanks for this article, Rachel, it is a great reminder of why a) we need to write about our topics of expertise for our business and b) why we shouldn’t be worried about publishing. I know I sometimes hold draft posts for a while as the editing feels daunting and difficult, so your tips to read it out loud or print it out is a simple suggestion that will help me to realise if they are getting across the message I want to share in the right way.
    Thanks.

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The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.