How to create a visual identity for your business

Do you have a vision for something you would like to do in your business, but you need outside expertise to make it happen?


You might have struggled with trying to do it yourself for a while, or you might have come up with your idea and known immediately that the only way it’s going to make its way in the world is if you bring someone else on board.


This was the dilemma Laura Robinson faced when it came to the visual look of her brand Worditude. As Laura says, it might seem odd to be interviewing a copywriter about graphic design but this conversation is all about how team work enables you to achieve more than you thought possible.


Working with a graphic designer has not only enabled Laura to create a recognisable visual brand but she has also developed courses which get rave reviews, partly because she is able to walk through concepts visually.


We discuss:

  • How Laura came up with the visual look she wanted for her business
  • Handing over creation to someone else
  • How working with an external partner altered how Laura felt about sharing her brand
  • Tips for working creatively with someone else

Watch the interview

Find out more about Laura at or follow her on Instagram and Facebook.

Picture of Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.