How to blog when you don’t like writing

You’ve got a blog section on your website or you’re thinking of creating one, but there’s a problem: you’re not keen on writing. What to do? 

You can still have a blog and create a valuable resource for your clients. I’m going to share some ideas and inspiration to help you create great articles without writing lots of words.

How many words should a blog post have?

There is no ideal word count for a blog post. If you have written 200 words and got your point across, what will any additional words do? If you slave away over 5,000 words, do you have clients that want to read that? 

Always think about who is going to read your article. Why are they reading it? What do they want to get out of it? 

If they want to find out how to do something, like you do now, then that’s all you need to tell them about, in an engaging way. If I padded out this article with a whole load of additional information, would you stick around to read it? 

You will see various minimums bandied around but ask yourself, what are those word counts for? Usually, people are talking about search engines. Blogging is part of your search engine optimisation (SEO) strategy. In some cases it is a good idea to write a longer piece which goes into detail about a specific topic that you want to rank for. But not every article on your blog needs to do this. 

Also remember that people find your articles in different ways. SEO is great. But if you are sharing your articles with your email marketing list and on social media, then they will be bringing traffic to your site. 

Write as many words as you need to, don’t get hung up on minimum word counts.  

Woman writing on a laptop

Tip 1: Talk to yourself

If you don’t like writing, try talking to yourself. I’m serious! Use your phone to dictate what you want to say. Artificial intelligence transcription apps have come a long way in recent years. I use one called otter.ai. It has a free version. 

Record yourself talking about the topic and Otter will put your words on the screen. Then you can export it into a .txt document or an app like Google Keep and turn what you have written into an article. Barely any writing required.

Tip 2: Repurpose your videos

If you are more comfortable in front of the camera, then you can make use of your videos. You can simply embed the video on your site with a few words about why people should watch it. 

If you want the best of both worlds (and to get the attention of those search engines) then use a transcription service such as HappyScribe. You will need to do a bit of tidying up because videos do not translate straight across to articles but you will have the main body of what you want to say created for you. Then, just as with your dictation, you reorder and edit it to create an article.

Tip 3: Use images and stitch them together

An article doesn’t have to be all about the words. Think about Hello! Magazine or any interior design publication. The images are the star of page and screen. They tell the story. You can do the same with your articles.

For example, Karen Arnott is a graphic designer. She shares design insights with her email list. Here is an excerpt from her August newsletter which shows how you can effectively write an article about a topic, without having to write very much. The images communicate the message. As a graphic designer, it’s the perfect way to showcase Karen’s industry.

Excerpt from Karen Arnott's newsletter showing the Icelandic football team's visual identity

I love these designs as an example of visual storytelling!

Tip 4: Start with bullet points

If you don’t like the idea of talking to yourself, aren’t keen on video, or don’t have images to share, then try this: write a list of bullet points about your topic. If you can come up with at least 3 key points, you can create an article about it. 

Once you’ve got your bullet points, try to move yourself forward with each one. For example:

My topic: how to write an article when you don’t like writing.

  1. What questions will people ask about that?
  2. You could dictate
  3. You could transcribe a video
  4. You could use images. 

This then developed into:

  1. What questions will people ask about that?
    • How many words does an article need to be?
    • Don’t you need to write xx number of words to rank on search engines?
  2. You could dictate
    • How do you do this?
    • What tool would be useful?
    • I use Otter
  3. You could transcribe a video
    • How do you do this?
    • I use HappyScribe
    • Is a straightforward transcript the same as an article? No, you need to make some changes.
  4. You could use images.
    • I’d seen a great example of this in Karen’s email
    • Where else would my reader’s be familiar with this idea from?

You can see how my article developed. Then you take each of those subsections and turn it into a paragraph. Your article has a clear structure and you’re not going off on a tangent. 

What stops you blogging?

What gets in the way of you writing articles for your business?

  • Is it time?
  • Not knowing what to write?
  • That it always seems to be last on your task list?
  • You couldn’t stand writing at school?

 

If you’ve answered ‘yes’ to any, or all of those, but you would like to create a blog for your business and bring more traffic into your website, then check out Blogability. It’s a 6-month one-to-one coaching programme to take your blog from being unloved to being a valuable part of your business.

You get:

  • An audit of your blog
  • A clear plan of what you will write each month
  • Group writing sessions
  • Your articles edited by me.

Find out more and join the waitlist.  

Blogability: A 6-month one-to-one programme to drive traffic to your website by building your blog.

One Response

  1. Rachel, Your articles are so helpful and I really like the mix of practical how to’s, as well as the permission for people to just do something and not get too worried about all of the competing information that you read. I do like writing, as you know, and yet I still struggle with my blog. So, as I go about reinvigorating my business blog, these articles are just what I need. Thanks

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