How to get people talking about your business

Chocolates that get people talking
Chocolates that get people talking

My brother and his family come to stay with us over the weekend. When I came downstairs from putting the children to bed there was a colourful box of chocolate truffles on the dining table next to a bottle of red wine.

My brother?s girlfriend told me a friend had given her a box earlier in the year and she had given them as presents ever since.

These chocolates get people talking.

?Try the Flutter Scotch! They?re all good, but that?s the best,? my brother said.

?I even gave him a box for Valentines Day,? his girlfriend told us.

?Yes, it was a generous present. Have these chocolates so I can eat them too!?

There are countless brands of chocolate on the supermarket shelves. They could have purchased any of the standard names. But this chocolate had managed to achieve what all companies aspire to do: it had turned my brother?s girlfriend into a brand ambassador. She not only tells all her friends about these chocolates but she buys them a box so they can become converts too.

Another company which excels in creating brand ambassadors is Digital Mums. They don?t tell people how good their courses are, they ask the women who take them to tell you. And their graduates spread the word enthusiastically.

Digital Mums train mothers to be social media managers, able to work flexibly around their childcare commitments. Everyone who takes a course is put into a peer group who support each other through their studies. When they graduate they become members of the DM Collective, a club of women all working in the same industry, facing similar challenges and positive about collaboration.

The company uses blog posts written by their graduates to promote their courses on social media, along with the hashtag #DMCollective. Many people who take the courses say they are a Digital Mum in their Twitter bio.

They also run campaigns which get people talking about issues which affect their target market: flexible working, maternity discrimination and how to create great social media.

What both these businesses have done is created a buzz. They created great products which do what their buyers want: great tasting chocolate and a pathway to a better work/life balance. But they also created the feeling people using them were onto something special. They had stumbled on a secret. Buying these chocolates or taking this course was not just a transaction but a lifestyle choice they wanted to tell the world about. Great brands become part of their customer’s lives.

Does your business do that?

  • Rachel Extance is a communications consultant who helps businesses connect with the right audience. She also likes Monty Bojangles Berry Bubbly and is a trained Digital Mum.
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Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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2 Responses

  1. This must be the holy grail of marketing – to get your customers recommending you! It’s easy to get engrossed in the day-to-day business of marketing that you forget about creating that magical buzz. Thanks for the reminder. (And I’ll look out for that chocolate!)

    1. Hi Helen,

      Thanks for reading. Yes, it’s so important to create a connection with your audience so they keep coming back to you and help spread the word.

      Best wishes,


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