6 steps to posting content on any platform

Before you see a social media post appear in your newsfeed, linking to an article, video or podcast episode, a lot has already happened.


The author had to take a deep breath and press publish.


Before that, they had to write or script the damn thing. They will have needed to source photos and designed graphics. If it’s a video or podcast, they will have had to record the episode and get it edited. They’ll have thought about the title, and how to make it appealing.

A man writing in a notebook, next to a laptop, at a coffee table

While they were doing that, they probably asked themselves several times if it was the right post, at the right time. Would anybody read /watch / listen to it? Would it help? Would someone jump down their throat about it?


Before they got that far, they needed to come up with an idea. They probably really wanted to create something promoting what they were doing and try to get some more clients, but that made them feel icky.


And before they got to the ideas stage, they probably spent some time paralysed with fear, not knowing what to do for the best.


Because before all of the steps you’ve just read about, they came up with a new service which they hope is going to help people.


Which stage in this process are you at today?


I’ve got a new offer to help you get through all these steps. It’s called Content Accelerator. We’ll work together to get your content marketing done and out into the world. Then we’ll cut it up and use it in lots of different ways so all that effort doesn’t get wasted, sitting unloved and unseen. You get clarity on what to say and confidence to post it.


If that sounds useful to you, then ping me a message and we can have a chat about it.

Picture of Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.