Are you showing people what happens behind the scenes in your work?

Are you showing people what happens behind the scenes in your work?

I’ve been working on my new website copy. As a website copywriter, you can imagine, this poses two problems: Cobbler’s shoes – my working hours are spent creating sales copy for my clients and so my own gets relegated to the bottom of the list. Oh the pressure! 😱 Over the years my website had […]

A conversation that led me to a new life

A conversation that led me to a new life

More than 5 years ago, someone started me on the road to running my own business. Recently, I met them in person for the first time. I had no idea when I first spoke to Ruth where that conversation would lead me.   I was on maternity leave from my job working in digital media […]

7 reasons why I love Schitt’s Creek

7 reasons why I love Schitt's Creek

What have you binge-watched lately? I’m always late to the party when it comes to must-watch TV shows so we didn’t start watching Schitt’s Creek until this month. And I am hopelessly addicted. via GIPHY If you haven’t seen it yet, I’m going to try to keep this as spoiler-free as possible but this is […]

Why I help business owners tell more of their stories

Why I help business owners tell more of their stories

When I was a trainee reporter, the job I dreaded was writing business stories. Piles of impenetrable press releases were handed over to me. Was a new financial director joining the company interesting? People seemed to think so. Would people know what a whole load of industry jargon meant? I didn’t. But hey, this was […]

How can you help people fall in love with your business?

Cover image for How can you help people fall in love with your business

When we fall in love, we go all in, and when we feel loved, we shine. Nothing makes a business owner skip with joy like a new customer or a glowing testimonial.    Word of mouth accounts for up to 91% of sales according to Jay Baer. That makes love a powerful force when it […]

Are you making this mistake with your business writing?

Cover image for Are you making this mistake with your business writing?

One of the delightful aspects of my work is getting to learn about all kinds of businesses and help their owners to write about what they do more effectively. Something I notice quite often is that people fall into a trap with their writing which puts a barrier between them and their reader.   When […]

21 things I did in my 4th year of business

Cover image for 21 things I did in my 4th year of business

I accidentally started to get the hang of running a business this year. I say accidentally, it was three years of advice, gentle prodding in the right direction from mentors, and finally seeing what people meant. Sometimes you need to be in the right place for information to fall into place. This week I am […]

5 story ideas you can use this week

Cover image for 5 story ideas you can use this week

Spending too much time coming up with ideas for original content can mean you end up not creating anything at all. If you’re looking for inspiration, here are 5 stories you can tell on your blog, YouTube channel, or social media. 1. How you make a difference This is a story which will make you […]

DressCode: creating shirts which tell stories

Cover image for DressCode: creating shirts which tell stories

Every product has a story behind it but imagine creating a story so attention-grabbing that it attracts fans instantly. Andy Boothman is the creator of DressCode, which creates shirts inspired by tech, for people who love tech. His designs and high-quality tailoring get people talking and his customers are so enthusiastic they happily tell people […]

How to start an email with a story

How to start an email with a story

When I started my email list I didn’t have a clue what to send people. There were several months when I didn’t send anything at all. I was worried people wouldn’t like my emails, that I was imposing myself on them – barging into their inbox.   If you have a list you rarely email, […]

How to tell stories for each stage of the customer journey

How to tell stories at each stage of the customer journey

Who is looking at you right now? Over the past few weeks I’ve had clients approach me after seeing social media posts I wrote several months ago. People are not always ready to buy when they first come across you. This article will help you think about stories you can tell which will appeal to […]

Nicole Osborne: using storytelling to build your personal brand

Photo of Nicole Osborne. Caption reads 'Nicole Osborne: using storytelling to build your personal brand'

Listen to Nicole Osborne talk about how she used her background to develop her personal brand and how your client stories enable you to sell without feeling awkward. In this episode of The Story Cave, we talk about: Nicole’s Cupcake Exercise and how it helps her clients think about their stories How you don’t have […]