Learn how to use stories

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Cover image for Digital Women Awards Blogger of the Year

Rachel Extance wins Blogger of the Year

And why I have FOMO about it At a bar in London one month ago, a group of remarkable people gathered to celebrate the Digital Women Awards 2020. I wasn’t there. I was lying in the dark, on my son’s bedroom floor, waiting for him to go to sleep. I was privileged to be a

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Can you write for 5 minutes?

“I’m still struggling to figure out when I write.” I said this to a friend in my writing accountability group, who had shared a link to resources in the NaNoWriMo community about their #StayHomeWriMo initiative, encouraging people to take pleasure in words and writing.  I have no shortage of things I could write at the

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8 inspiring women who help others shine

Who brightens up your life and helps others around them shine? I’m lucky to have met many wonderful people doing exactly that. In celebration of International Women’s Day, here are 8 inspirational women who make a difference to others’ lives. Jemima Willcox: shining a spotlight on women in tech Jemima is a photographer. A couple

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Cover image for World Book Day: it’s not the dressing up that matters

World Book Day: it’s not the dressing up that matters

I have a confession to make: I like World Book Day. UNESCO’s celebration of books and reading is marked in 100 countries but many parents dread it because children are encouraged to go to school dressed as their favourite character. When I realised I was going to have to deal with this myself, I was

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Cover for How music can tap in to your customers' stories

How music can tap in to your customers’ stories

I saw Bananarama perform live during the summer. It was a blazing hot day and they were playing a one day festival in Hyde Park, London. I danced and sang along to all their classic hits including Robert De Niro’s Waiting and Love In The First Degree. While I was having a good time I

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Cover image for Is it ok to keep a story secret?

Is it ok to keep a story secret?

Congratulations! You have been nominated! I was sitting in a hospital waiting room when I checked my email and this message popped up. At first I didn’t take any notice. I hadn’t entered any awards and the last time I got a similar email, it turned out to be a company fishing for people who

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Most Common Questions

You can use stories in your business in many places. Choose whether you want people to read, listen or watch them. As well as using them in your blog and social media, they are a useful way to introduce presentations and speeches.

Stories can be however long you want, as long as you hold your audience’s attention.

It can be 6 words, it can be 6,000 words, or 60,000. The length doesn’t matter. You need to be telling a story people can relate to and that makes them feel something.

When you’re deciding which stories to tell, think about your audience. Is it a story they will find relevant and engaging? Will it be entertaining or enlightening for them?

If you have started a business then it can’t be boring. It interests you and there is a market for it. Think about the difference you make and your customer’s stories. What do you enable people to do? What would the world look like if you weren’t in it?