LEARN HOW TO USE STORIES IN YOUR BUSINESS

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Cover image for 5 story ideas you can use this week

5 story ideas you can use this week

Spending too much time coming up with ideas for original content can mean you end up not creating anything at all. If you’re looking for inspiration, here are 5 stories you can tell on your blog, YouTube channel, or social media. 1. How you make a difference This is a story which will make you

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Cover image for DressCode: creating shirts which tell stories

DressCode: creating shirts which tell stories

Every product has a story behind it but imagine creating a story so attention-grabbing that it attracts fans instantly. Andy Boothman is the creator of DressCode, which creates shirts inspired by tech, for people who love tech. His designs and high-quality tailoring get people talking and his customers are so enthusiastic they happily tell people

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How to start an email with a story cover image

How to start an email with a story

When I started my email list I didn’t have a clue what to send people. There were several months when I didn’t send anything at all. I was worried people wouldn’t like my emails, that I was imposing myself on them – barging into their inbox. If you have a list you rarely email, or

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Most Common Questions

You can use stories in your business in many places. Choose whether you want people to read, listen or watch them. As well as using them in your blog and social media, they are a useful way to introduce presentations and speeches.

Stories can be however long you want, as long as you hold your audience’s attention.

It can be 6 words, it can be 6,000 words, or 60,000. The length doesn’t matter. You need to be telling a story people can relate to and that makes them feel something.

When you’re deciding which stories to tell, think about your audience. Is it a story they will find relevant and engaging? Will it be entertaining or enlightening for them?

If you have started a business then it can’t be boring. It interests you and there is a market for it. Think about the difference you make and your customer’s stories. What do you enable people to do? What would the world look like if you weren’t in it?