LEARN HOW TO USE STORIES IN YOUR BUSINESS
Search for a topic below
Are you lost for words when it comes to talking about yourself?
Get inspiration for stories you can share which help people get to know you and spark conversations in this free ebook.
Popular resources
How to write a B2B case study
Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies
How storytelling can help you define your brand’s value proposition
What can storytelling do for your business? Learning about your customers’ stories and their journey is crucial to working out how you can be of
How to write a press release
Journalists receive hundreds of press releases every day – how do you cut through the noise? A well-written press release (this can just be an
9 ways to tell a story about your product
How do you tell a story about your product? Whatever you are selling needs to tell a story to your customer and that story needs
What is business storytelling?
Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind
Which formats are most effective for storytelling?
“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week
My Latest Articles
Why I help business owners tell more of their stories
When I was a trainee reporter, the job I dreaded was writing business stories. Piles of impenetrable press releases were handed over to me. Was
What are your clients searching for late at night?
There is no such thing as a stupid question. Asking questions is brave. Sadly, few people ask as many questions as they do when they
Has your business changed over time? And what does that mean for your blog?
I celebrated 4 years in business in January and looking back, I realised just how much my business had changed in that time. For a
What does your audience need to know?
One of the biggest mistakes I see in messaging is the assumption that people reading or watching will know what things do, how they work,
Do people know why you are communicating with them?
Email, social media, direct mail, phone calls, we are bombarded with communications every day. As business owners, we’re also constantly creating messages. We all want
Where To Write For Your Business To Get Seen
When you start thinking about writing for your business there are more options than you might realise. And if you think you need a website
Most Common Questions
You can use stories in your business in many places. Choose whether you want people to read, listen or watch them. As well as using them in your blog and social media, they are a useful way to introduce presentations and speeches.
Stories can be however long you want, as long as you hold your audience’s attention.
It can be 6 words, it can be 6,000 words, or 60,000. The length doesn’t matter. You need to be telling a story people can relate to and that makes them feel something.
When you’re deciding which stories to tell, think about your audience. Is it a story they will find relevant and engaging? Will it be entertaining or enlightening for them?
If you have started a business then it can’t be boring. It interests you and there is a market for it. Think about the difference you make and your customer’s stories. What do you enable people to do? What would the world look like if you weren’t in it?