Rachel's blog
Guides to business storytelling, content marketing, and my musings on running an online business
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My latest articles
13 things business owners need to know about Pinterest
Do you use Pinterest? Perhaps it’s your go to place to inspire your next DIY, craft, or home renovation project. But did you know your
63 ways to boost your business from Kickstart Dublin
Are you looking for some top tips to boost your business? I headed over to Ireland recently for Kickstart Dublin, organised and hosted by my
10 things you need to know about working with a designer
Are you working with a designer for the first time? Whether you have found someone, or you are just starting to research who you need
Business storytelling
Which formats are most effective for storytelling?
“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week
How storytelling can help you define your brand’s value proposition
What can storytelling do for your business? Learning about your customers’ stories and their journey is crucial to working out how you can be of
What does it mean to become part of someone else’s story?
Marketing is too often an exercise in blank firing. Content is created and fired out on blogs, social media, and company publications with no thought
Content marketing
How to deal with ‘what will people think?’ fears
A few weeks ago I started a weekly video series on Instagram. I wanted to experiment with a different kind of content and push myself
Are you creating the kind of content that suits you?
A few weeks ago I started an online magazine. It’s a blog that thinks it’s a podcast. That might sound strange but for a long
How trying to be different can make you just the same
How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all
Blogging
9 brilliant benefits of blogging for business
Is it worth starting a blog nowadays? The simple answer is yes, it absolutely is. Businesses without a blog, or who only update theirs occasionally,
3 tips that will instantly make your writing better
Do you write for your business and want to make your articles, emails and social media posts more appealing? In this article, I’m going to
What are your clients searching for late at night?
There is no such thing as a stupid question. Asking questions is brave. Sadly, few people ask as many questions as they do when they
Micro Business Inspo
Inspiration from business owners for business owners to encourage ourselves to take a leap.
MarketEd.Live 2021: If you want to stand out, you need to stop playing safe
Act normal. How often have you told someone else to do that, or told yourself? We want to be accepted. We want to fit in.
Atomicon 21: How to stop procrastinating about going for your business goals
I have a difficult relationship with setting business goals. I have them, of course I do, and I also know I’ve successfully completed many challenges
10 things you need to know about working with a designer
Are you working with a designer for the first time? Whether you have found someone, or you are just starting to research who you need