LEARN HOW TO USE STORIES IN YOUR BUSINESS
Guides and courses: search for a topic below
Business Storytelling
How can you help people fall in love with your business?
When we fall in love, we go all in, and when we feel loved, we shine. Nothing makes a business owner skip with joy like
Are you making this mistake with your business writing?
One of the delightful aspects of my work is getting to learn about all kinds of businesses and help their owners to write about what
21 things I did in my 4th year of business
I accidentally started to get the hang of running a business this year. I say accidentally, it was three years of advice, gentle prodding in
Blogging for Business
Where To Write For Your Business To Get Seen
When you start thinking about writing for your business there are more options than you might realise. And if you think you need a website
What makes a good and effective blog post?
Are you wondering how to create a blog post your readers will enjoy and that brings value to your business? One of the reasons I
How to blog when you don’t like writing
You’ve got a blog section on your website or you’re thinking of creating one, but there’s a problem: you’re not keen on writing. What to
Content Marketing
How to deal with ‘what will people think?’ fears
A few weeks ago I started a weekly video series on Instagram. I wanted to experiment with a different kind of content and push myself
What is content marketing and why does your organisation need it?
“Content” and “marketing” are two terms which you hear bandied about but are not very clear. What is “content”, what is “marketing”, and what does
Can you write for 5 minutes?
“I’m still struggling to figure out when I write.” I said this to a friend in my writing accountability group, who had shared a link
Communications
What does your audience need to know?
One of the biggest mistakes I see in messaging is the assumption that people reading or watching will know what things do, how they work,
Do people know why you are communicating with them?
Email, social media, direct mail, phone calls, we are bombarded with communications every day. As business owners, we’re also constantly creating messages. We all want
How to draw up a content plan for your blog
Are you writing without a plan? Or do you have a blog on your website but you’re not sure what to write about and so
My Latest Articles
What does your audience need to know?
One of the biggest mistakes I see in messaging is the assumption that people reading or watching will know what things do, how they work,
Do people know why you are communicating with them?
Email, social media, direct mail, phone calls, we are bombarded with communications every day. As business owners, we’re also constantly creating messages. We all want
Where To Write For Your Business To Get Seen
When you start thinking about writing for your business there are more options than you might realise. And if you think you need a website
How bedtime reading benefitted my business
When I was a journalist I used to joke that I had a voice for newspapers. There was no way I would do radio, let
How I created case files for an administrative consultant
It can be challenging explaining exactly how your business provides practical solutions to your clients. Your customers might have a misconception about what you do,
How can you help people fall in love with your business?
When we fall in love, we go all in, and when we feel loved, we shine. Nothing makes a business owner skip with joy like
Most Common Questions
You can use stories in your business in many places. Choose whether you want people to read, listen or watch them. As well as using them in your blog and social media, they are a useful way to introduce presentations and speeches.
Stories can be however long you want, as long as you hold your audience’s attention.
It can be 6 words, it can be 6,000 words, or 60,000. The length doesn’t matter. You need to be telling a story people can relate to and that makes them feel something.
When you’re deciding which stories to tell, think about your audience. Is it a story they will find relevant and engaging? Will it be entertaining or enlightening for them?
If you have started a business then it can’t be boring. It interests you and there is a market for it. Think about the difference you make and your customer’s stories. What do you enable people to do? What would the world look like if you weren’t in it?
