Learn how to use stories in your business

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My Latest Articles

Nicole Osborne: using storytelling to build your personal brand

Nicole Osborne: using storytelling to build your personal brand

Listen to Nicole Osborne talk about how she used her background to develop her personal brand and how your client stories enable you to sell without feeling awkward. In this episode of The Story Cave, we talk about: Nicole’s Cupcake Exercise and how it helps her clients think about their stories How you don’t have

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Cover image for Beautiful constraints: how lockdown can inspire delight

Beautiful constraints: how lockdown can inspire delight

What my son’s school has taught me about storytelling during lockdown – and some ideas for how you can apply it to your business. I went to San Diego Zoo recently. My children watched the penguins being fed and then saw a sleeping polar bear.  How did we do this on lockdown? My son’s school

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Janine Coombes: using stories to cut through on LinkedIn

Janine Coombes: using stories to cut through on LinkedIn

Listen to Janine Coombes discuss how she started using storytelling in her business with The Secret Marketing Show. When a friend shared a horror story about some feedback she had received on her videos, Janine Coombes put on a wig and stepped in front of the camera. She found her send-up of the situation not

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Most Common Questions

You can use stories in your business in many places. Choose whether you want people to read, listen or watch them. As well as using them in your blog and social media, they are a useful way to introduce presentations and speeches.

Stories can be however long you want, as long as you hold your audience’s attention.

It can be 6 words, it can be 6,000 words, or 60,000. The length doesn’t matter. You need to be telling a story people can relate to and that makes them feel something.

When you’re deciding which stories to tell, think about your audience. Is it a story they will find relevant and engaging? Will it be entertaining or enlightening for them?

If you have started a business then it can’t be boring. It interests you and there is a market for it. Think about the difference you make and your customer’s stories. What do you enable people to do? What would the world look like if you weren’t in it?