What superpower did you wish for when you were a kid? I always wanted to fly like Superman.
What superpower do you wish you had now?
I’ve been catching up on one of my favourite podcasts this weekend, Youpreneur.fm. One of the episodes I listened to was a great interview by Chris Ducker with Todd Herman, who helps people to achieve their goals by developing their mindset.
Todd has now written a book The Alter Ego Effect: the power of secret identities to transform your life. After listening to this interview, Todd’s book has gone straight to the top of my To Read list. I cannot wait to get my hands on it.
It’s all about the stories we tell ourselves, resistance, and becoming who we are meant to be.
Far from being something we leave behind as children, it helps us if we hold on to the ability to picture ourselves as someone else. Imagining another life in which our dreams come true and we embody the qualities we aspire to have, enables us to walk the walk along the path we desire.
According to Todd, our alter egos can help us deal with imposter sydrome and resistance, that inner voice that tells us we can’t, when we absolutely can.
Todd’s alter ego wears glasses. So does Todd but not because he needs help to see. The lenses are non-prescription. Todd wears glasses because when he was starting out in business he thought they gave him gravitas. They turn him into Todd the Mindset Coach.
This effect of using dress to imbue characteristics is called enclothed cognition, a term I first heard from Andy Boothman, the founder of DressCode. What we wear makes us feel differently about who we are.
Todd believed people would think he looked more intelligent if he was wearing glasses.
So did Martin Luther King Jr. He didn’t have sight problems either. He wore glasses because he thought they made him look distinguished.
Alter egos are not just stories. They have the power to make us believe we can be the best we can be.
Rachel Extance helps business tell their stories so they can reach a wider audience for their work and ideas. A professional journalist, she knows how to write stories people find relevant and engaging. If you would like help to get your message across, need someone who can write articles for you regularly, or you would like actionable ideas for how to tell more people about what you do, get in touch by emailing firstname.lastname@example.org or contact her on social media.