Who cares how many followers you have?

A picture of someone posting an image on Instagram by Jakob Owens.
Only connect? Numbers don’t matter, people do.
Photo by Jakob Owens on Unsplash.

It doesn’t matter how many followers you have on social media. So many businesses want to grow their followers by ‘x’% within too short a time but they are missing the point of social media.

Followers are not a useful way of gauging how you are doing on social media. They are simply a vanity metric. A number to make you feel good. What you need to think about is the quality of interactions you are having.

Did your last post get likes, comments or shares/retweets? If it was a link to your website, did anybody click? Were they interested enough to leave the platform they were on to go and look at your site?

More importantly, are you having interesting conversations? Have you shared something with a friend who might be online on the other side of the world? Or has something made you laugh out loud or made you think about something differently?

Social media is about finding people you connect with and having a chat. Stop checking the numbers and strike up a conversation.

  • Rachel Extance is a communications consultant.?She uses stories to help businesses get their message across.
Picture of Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.