Are you missing from your sales pages?

Are you missing from your sales pages?

You’ve developed a great offer for your ideal clients and you’re putting your sales page together. You set the scene so your prospective buyer can see you understand them. Then you show them your solution, and unpack what they are going to get. You tell them the price. What’s missing? You!   In this article […]

What is website copywriting? How can it help your business?

What is website copywriting? How can it help your business?

Copywriting: what the heck does that mean? And what’s it got to do with your business? As with many things, it’s a complicated way of talking about something very simple. In this article I’m going to explain what a website copywriter is, why they’re called that, and how their work can help your business attract […]

Spam! (No, this isn’t about Monty Python sadly)

A photo of a tin of Spam.

Today’s blog is a little bit of a rant. I came back to my blog after a few days away and found I had been bombarded with spam comments. The messages are quite frankly bizarre, some don’t even make sense. But still they keep coming. Why? Why do people do it? Well, I know why. […]

Why thinking ‘mobile’ matters

A photo of a man reading on his phone, woman on a laptop and a tablet on the table

I need to apologise to more than 60% of my readers. Why? Because yesterday’s blog post about sidebars didn’t make any sense if you were reading it on a mobile. I talk about focusing on your audience a lot – and then I forgot about which devices people would be reading my blog on. I […]