Website Words

Show people what you can do for them

Get a website that reflects who you are and what you do for your clients​

Did you set up a website when you started your business which no longer represents you?


Or has getting a website been on your task list for ages but you keep finding yourself staring at a blank page and just don’t know what to write?


You know what you do for your clients but you can’t find the words, and there are so many other things you need to be getting on with.


You’re also not sure what to write to persuade people to buy from you.


Talk to me about your business, who you help, and what they are struggling with, and I will write your website copy for you.

  • You get your homepage, about page, three sales pages, and a services overview page written for you.
  • You will be given a draft of your pages and then up to two revisions so you can be sure they say what you want.
  • Your website copy will speak directly to your ideal client, showing them what you can do for them.
  • You also get to talk about your business to another business owner, which is really helpful for thinking through what you’re doing and what your clients want from you.


Your website will be written using your words, and all you have to do is spend a few hours talking to me and fill out a form.

Rachel Extance


We’ll have a chat about what you want your website to do and what pages you need writing. Then I will give you a quote.


I will interview you about all aspects of your business. I focus on your customer: what’s in it for them and what do they want to know? 


I will write you draft copy and then we’ll talk through it. I offer up to two revisions of each page so you have plenty of opportunity to say what you want.

In my clients' words

Rachel was great. She really wanted to understand what I was wanting and to produce something that would work for me. She listened to my comments on the first draft and quickly adapted anything I needed. Once the website was up and running she had a last look over that the words flowed with the edited format. Thanks Rachel!
Jenette Hardy
I chose to work with Rachel on the copy for my website specifically because she has a unique way of approaching copywriting for businesses like mine. I loved the way the process was kicked off with an interview-style meeting where Rachel really delved into what's interesting about how I work with my clients and who they are. She helped steer me away from talking about what I do, and more onto how I help solve my clients' problems. Based on this interview, Rachel provided me with an About page format I could never have imagined on my own.
Karen Arnott
Arnott Design
Having recently started a new business, we needed someone to help us tell our story and do so in a much more effective way than we could! Rachel was absolutely brilliant and came highly recommended to us. Rachel took the time to really get to know us, what's important to us and what type of client we are trying to attract for our new business. Rachel helped us write the content for our website, from scratch and the result is a unique website that accurately reflects who we are and adds real value to the service we offer to our clients.
Neezam Romjon

How we work together

Your Discovery Call

You pick a time in my diary for a 20 minute discovery call to check we’re a good fit for each other.

We talk in depth about your business

We will schedule a time for our first conversation. During this session I will ask about who you are, and what you do. I’ll use this as the basis for your About page.

This is usually 1 hour, over Zoom, and I will record the call so I can listen back to how you talk about yourself and your business.

You will also get a questionnaire to fill in asking you for key details about your services. This gives us more time to talk about who you are, your experience and expertise, while giving the details I need for the second part of the process.

We nail down your customer’s journey and their key questions 

Then we will have another one hour consultation when I will talk to you about the services, your customers, and other aspects of your business. This call will also be recorded.

I send you the first draft

You will get your draft copy as Word documents to go through.

We’ll talk through the draft on a call. It’s much easier than playing email tennis. You tell me about any changes you would like to make and I go away and do them.

I make any changes you need

Then you get your second draft and we have another chat. If it’s still not quite right, you can have another round of amendments.

Your investment

A 6 page website consisting of 3 sales or service pages, an About page, services overview and a homepage is £1995.

If you would like a larger site, get in touch with me for a bespoke quote. 

Book your discovery call and let's get started!

Why work with me?

I’m a former journalist and an experienced copywriter. I’ve worked on newspapers across the UK and use my news sense to develop your stories. I listen to you, get to know your business, and who your ideal customers are. Then I help you create stories your target audience will relate to.


As a journalist I had to get to grips with complex concepts quickly and explain them to a lay audience. You get the benefit of my knowledge, experience, and expertise.


I edited newspaper websites for several years. I know how to think through a site about what information people are looking for and how to link it together so it makes sense.


I’m also a business owner and know how hard it is when you are wearing all the hats. There are plenty of bits of running my own company that I have had to learn along the way and I know it can be hard to ask for help.


I am in your corner. You can use me as a sounding board to check new messaging and think about how it will play out to your audience. And I will be there cheering you on.

Why tell stories?

Your stories set you apart from other people in your industry. They make you memorable and help people get to know you.


We buy from people and your stories enable prospective clients to decide whether you are someone they want to work with, and also put off people who don’t get your sense of humour or prefer a different style. Putting off the wrong kind of client is a good thing!


When you tell your stories, you are helping people see your knowledge and experience. They will also spot other connections with you, such as shared interests which make it easy for them to start a conversation with you.

What are your customers looking for?

Knowing what your customers are looking for when they start searching enables you to create a website which meets their needs. I’ll go into detail with you about why your customers will want to buy your service and combine that with keyword research to write in their language with your tone of voice.

Let's start writing your website

Book a discovery call and let’s get your website live.