Which formats are most effective for storytelling?
“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on […]
How to use Twitter lists
Twitter is a very noisy place to try to find content in. Your newsfeed updates every few seconds, you spot snatches of conversations and then Twitter whisks you back in time with ‘tweets you may have missed’. When you are following several hundred people you need a way of cutting through the noise. Enter Twitter […]
Who cares how many followers you have?
It doesn’t matter how many followers you have on social media. So many businesses want to grow their followers by ‘x’% within too short a time but they are missing the point of social media. Followers are not a useful way of gauging how you are doing on social media. They are simply a vanity […]