Read my articles about blogging, content marketing, social media and how to make them work for your business.
I heard an interview with Jack Savoretti on the radio this week and it was so full of stories I couldn’t wait to listen to it again (the power of…
“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What…
My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in…
Ah the British weather. Mid-June and it’s raining. Actually it’s pouring. So much for the summer. After weeks of good weather, sun tan lotion, hats and ice creams, we’re back…
I’ve been looking forward to watching Good Omens for months. Not only is it by two of my favourite authors, Neil Gaiman and Terry Pratchett, but it stars many of…
My children both had their hair cut this week. It was an event I couldn’t put off any longer. When I picked my 3-year-old up from a friend’s house I…
Medium posts by Rachel Extance
What formats are most effective for corporate storytelling?
Where’s the best place to tell your story and what medium will people find accessible? Here’s how to choose and hacks for changing…
Jul 09, 2019 / 5min read. Read More
Do your customers see things the same way as you?
How a Netflix kids cartoon can teach us about empathetic marketing and the need to consider alternative points of view.
Jun 25, 2019 / 2min read. Read More
How do you decide which path to take?
“Which way should I go Mummy?”
Sep 10, 2018 / 1min read. Read More
Car keys and paperclips: thoughts on lynchpins
My car key broke this morning. I’d strapped the kids into the back, got in the driver’s seat, pressed the button and heard ‘PING!’
Aug 08, 2018 / 2min read. Read More
When the impossible becomes possible
One of my favourite songs at the moment is The Other Side by Public Service Broadcasting. If you haven’t come across Public Service…
Jun 13, 2018 / 2min read. Read More
How to fill a blank sheet of paper with ideas
Or: why I’m putting up boundaries
Apr 30, 2018 / 2min read. Read More
How to develop a reading habit
I’ve always loved books. I’ve been reading for as long as I can remember. I enjoy wandering around bookshops, looking at a well-designed…
Apr 26, 2018 / 4min read. Read More
Life after redundancy: how Digital Mums helped me start my own business
2016 has got a bad rep but for me it will be remembered for the birth of my second child — and as the year I decided to jump off a cliff.
Dec 11, 2016 / 3min read. Read More