Which formats are most effective for storytelling?
“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on […]
Who cares how many followers you have?
It doesn’t matter how many followers you have on social media. So many businesses want to grow their followers by ‘x’% within too short a time but they are missing the point of social media. Followers are not a useful way of gauging how you are doing on social media. They are simply a vanity […]
A beginner’s guide to social media jargon
When you start using social media for business you hear a baffling array of new terminology. What does it all mean? And what do you need to pay attention to? This blog is here to explain about posts, hashtags, reach and impressions. What is a social media post? Twitter, Facebook, Instagram and LinkedIn all enable […]
Facebook is not dead for businesses. Here are 3 things to know about the news feed changes
What do you like to see when you log on to Facebook? This week the company announced it was changing the news feed algorithm and content from pages will be bumped down in favour of updates from family and friends.?It was news that social media managers were dreading. But is it really such a bad […]