Copywriting: ask me to write for you

Do you need new words for your website or someone who can write blogs, articles or print materials on your behalf? 

I will tell your story in print, on your website and social media.

As a professional journalist, I know how to get your message across. I’ve written thousands of stories. Let me tell yours.

Speak to me about copywriting for:

  • Websites
  • Brochures
  • Press releases
  • Magazines
  • Blogs
  • Social media
Copywriting. Illustration of a typewriter.
"I love how you get what I'm trying to say and you translate it into what makes sense"
Jemima Willcox
Jemima Willcox Photography

What is copywriting? How does it work?

A copywriter is someone who writes words designed to persuade someone to take action, usually buy a product or service. Copy is material traditionally written for print such as an advert or a newspaper article. 

You might want to employ a copywriter because you are creating a new website and you want someone who can write about who you are, what you do and how it benefits your customers. I will ask you how many pages your website has and what each one is for (most have a homepage, services, and about us but how many and what they are for is up to you). We’ll talk about who your ideal customer is and what they want from you. I’ll ask you about what makes you stand out from the crowd and why you created your business. What does it do that’s different from the competition? How do you help? 

Then I will give you a quote for writing the words. If you’re happy with this, I will do a first draft of the words for your site. I will need to know the layout of your site so will work with your website designer. I offer up to two revisions so there is plenty of time for you to make sure you’re happy with the words.

Another popular service I offer is blog writing. Blog posts help your customers find information they are looking for. They inform, educate and interest the people you would like to be buying from you. Your posts also drive traffic to your website. 

How many times you post is up to you. You might want to post every week or every month. I will work with you to draw up a schedule. We will look at what your blog posts should be about (there’s no point in creating blogs for the sake of it), what the purpose of your blog is and how it fits with your overall communications strategy. At the beginning of each month we will have a call where we go through what we’re going to produce that month, what information I need from you and any images or video you need to supply. I will write the blog posts to fit your publication schedule with an SEO headline and sub-headings. 

If you need me to upload the blog posts to your website I can do this too. You will need to give me admin access. 

I also offer a social media service, writing posts appropriate for your social media platforms which you can put into a scheduler, saving you time and making your blog posts work harder for you. 

To find out more about working with me, email rachel@extance.co.uk or call 07517 715570.

Copywriting and SEO

I write for humans, not search engines. Your readers want to find the information they are looking for on your website. Search engines want to know they are sending people to a site which will answer the search query satisfactorily. If your content answers your reader’s questions, is informative and well-written and offers a good user experience, your site will perform well. 

Do I pledge to get you on the first page of Google (or another search engine)? No, I don’t. Not least because not everyone sees the same ‘first page’ of results. It’s dependent on the location of the searcher among other things. What I will do is look for relevant searches people have made and suggest headings and topics which could boost your standing as an authority in your field.

Writing (or recording) good quality material on a topic you know well is only one part of the SEO jigsaw. You will need to look at how you promote your posts, backlinks, and guest blogging opportunities. 

If you are looking for help to raise your website in the search rankings in general, I am happy to recommend an excellent SEO agency to you.

Picture of a notebook with message saying "let's get started". (Photo: David Iskander)

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