Copywriting and editing

Do you need someone to write for you?

Would you like a second pair of eyes on your content to give you confidence to press publish?

I can help with my freelance copywriting and editing services.

I am a professional writer with 17 years experience who can get to grips with complex topics quickly and explain them clearly and engagingly to your audience. Whether you are looking for someone to write your web content, blogs, or articles which show your expertise, I write to your brief and in your tone of voice. 

If you are looking for original content which will inspire, inform, educate and entertain for your external or internal marketing talk to me. 

As well as writing blogs and articles I also give clients have the confidence to publish their work with my editing and proofreading service. I am an experienced editor who has worked on the newsdesk of a busy regional daily newspaper and edited websites for many years. I offer a speedy, professional, expert look at your copy to get it polished and ready to go.

Speak to me about copywriting and editing for:

  • Websites
  • Brochures
  • Press releases
  • Magazines
  • Blogs
  • Social media
  • Author bio
  • About Me page
  • Video scripts

How much does it cost?

I usually charge on a per project basis. I will talk to you about what you are working on and then give you a quote. The prices below will give you a guide to what to expect.

Single blog post£180
Monthly blog package: 4 articles plus 5 social media posts promoting each article for the platform of your choice£648
Add on: 5 social media posts for each additional social media platform£44
Website copy
One page of website copy£220
Additional pages£176 each
Other services
LinkedIn bio£220
Press release£120
Editing per 4 hours£160
"I love how you get what I'm trying to say and you translate it into what makes sense"
Jemima Willcox
Jemima Willcox Photography

What is copywriting? How does it work?

A copywriter is someone who writes words designed to persuade someone to take action, usually buying a product or service. Copy is material traditionally written for print such as an advert or a newspaper article. 

You might want to employ a copywriter because you are creating a new website and you want someone who can write about who you are, what you do and how it benefits your customers. I will ask you how many pages your website has and what each one is for (most have a homepage, services, and about us page but how many pages you have and what they are for is up to you). We’ll talk about who your ideal customer is and what they want from you. I’ll ask you about what makes you stand out from the crowd and why you created your business. What does it do that’s different from the competition? How do you help? 

Then I will give you a quote for writing the words. If you’re happy with this, I will do a first draft of the words for your site. I will need to know the layout of your site so will work with your website designer. I offer up to two revisions so there is plenty of time for you to make sure you’re happy with the words.

What are the benefits of blogging for my business?

There are many benefits to writing blogs for your business:

  • They show your expertise
  • They mark you and your company out as leader in your field
  • They are good for SEO and drive traffic to your website
  • They give you material you can share on social media
  • Writing articles regularly means you show up for your audience, helping them to keep you in mind and get to know you
  • They help you develop your ideas and approach
  • You can see what subjects resonate with your audience and what people want to know more about
  • Building an audience enables you to get feedback from your readers

How often should I write articles?

How often you publish new articles is up to you. You might want to post every week or every month. I will work with you to draw up a schedule. We will look at what your blog posts should be about (there’s no point in writing articles for the sake of it), what the purpose of your blog is and how it fits with your overall communications strategy. At the beginning of each month we will have a call where we go through what we’re going to produce that month, what information I need from you and any images or video you need to supply. I will write the blog posts to fit your publication schedule with an SEO headline and sub-headings. 

If you need me to upload the blog posts to your website I can do this too. You will need to give me admin access. 

I also offer a social media service. I write social media posts appropriate for your chosen platforms which you can put into a scheduler, saving you time and making your blog posts work harder for you. 

Can you ghost write blogs and articles for me?

Yes I can. I regularly ghost write or produce ‘white label’ blogs and articles for clients. I write in your tone of voice based on the topic you give me. If you want to produce regular articles but do not have the time to write them yourself, or don’t enjoy the process of writing, talk to me.

Copywriting and SEO

I write for humans. Your readers want to find the information they are looking for on your website. Search engines want to know they are sending people to a site which will answer the search query satisfactorily. If your content answers your reader’s questions, is informative and well-written and offers a good user experience, your site will perform well. 

Do I pledge to get you on the first page of Google (or another search engine)? No, I don’t. Not least because not everyone sees the same ‘first page’ of results. It’s dependent on the location of the searcher among other things. What I will do is look for relevant searches people have made and suggest headings and topics which could boost your standing as an authority in your field.

Writing (or recording) good quality material on a topic you know well is only one part of the SEO jigsaw. You will need to look at how you promote your posts, get backlinks, and find guest blogging opportunities. 

If you are looking for help to raise your website in the search rankings in general, I am happy to recommend an excellent SEO agency to you.

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