4 types of expert – which one are you?

4 types of expert - which one are you?

Are you getting the kind of clients and opportunities you dream of? There are two key factors which influence the success of your content marketing: Your message. Is it clear or confused? Can people easily say what it is that you do? Your visibility. Are you showing up in the right places? Are you building […]

How do people know if your service is for them?

How do people know if your service is for them?

Are you getting the right people booking discovery calls with you? Or do you sometimes find people are asking you about services you don’t offer? You might be wondering what’s going on. After all, you’ve written who you help in your LinkedIn bio, and you’ve got it clearly on your homepage. In this article I’m […]

3 ways I can help you to build your Business Resource Library

3 ways I can help you to build your Business Resource Library

Imagine being able to send clients helpful guides in response to their questions. Imagine having material which shares how people can work with you so they don’t feel awkward about approaching you. After all, they’ve never worked with someone who does what you do before and they don’t want to accidentally look stupid by asking […]

10 key components you need in your Business Resource Library

10 key components you need in your Business Resource Library

What material do you need to write for your business? You might be the only consultant in your business but it needs a lot of words.    The good news is that if you’re strategic about what you create, you can raise your visibility, so you get known for your expertise, without constantly having to […]

Why my 1:1 programmes take place over 11 months

Why my 11 programmes take place over 11 months

Recently I launched a programme and almost as soon as I did it, I wanted to put it back in its box. It wasn’t that I didn’t believe in the programme, I absolutely did. But something about it wasn’t quite right. It was going to run over 3 months and it had many benefits. Too […]

Is content marketing free advertising for your business?

Is content marketing free advertising for your business?

Is content marketing a cheap or even free way to get your business in front of potential clients? Running a business involves a lot of costs. Sometimes you might feel that as fast as money comes in, it’s going out the door again and not necessarily into your pocket. Most of us go into business […]

6 steps to posting content on any platform

6 steps to posting content on any platform

Before you see a social media post appear in your newsfeed, linking to an article, video or podcast episode, a lot has already happened.   The author had to take a deep breath and press publish.   Before that, they had to write or script the damn thing. They will have needed to source photos […]

A Christmas Dinner mystery

A Christmas Dinner Mystery

Are you sure?” I asked. “Yes. Mum says these are the vegetarian ones.” “It’s just that I’ve never seen veggie ones that look that realistic,” I said. “Shall I taste test? … Can’t tell. Mum, what do you think?” “I thought I ordered vegetarian ones.” “Yes but are they?” As the meat eaters around the […]