What to do if you want to make your content marketing boat go faster
Recently, I was asked why I started Rachel’s Writing Club and how it fits in with my other services. If you’ve never met me before, Rachel’s Writing Club is a great way to get to know me and get a feel for how I can help you. It is low cost (£19 a month) and […]
4 types of expert – which one are you?
Are you getting the kind of clients and opportunities you dream of? There are two key factors which influence the success of your content marketing: Your message. Is it clear or confused? Can people easily say what it is that you do? Your visibility. Are you showing up in the right places? Are you building […]
How do people know if your service is for them?
Are you getting the right people booking discovery calls with you? Or do you sometimes find people are asking you about services you don’t offer? You might be wondering what’s going on. After all, you’ve written who you help in your LinkedIn bio, and you’ve got it clearly on your homepage. In this article I’m […]
3 ways I can help you to build your Business Resource Library
Imagine being able to send clients helpful guides in response to their questions. Imagine having material which shares how people can work with you so they don’t feel awkward about approaching you. After all, they’ve never worked with someone who does what you do before and they don’t want to accidentally look stupid by asking […]
Why AI content writing tools put trust in your business at risk – and how you can deal with that
‘I got it to write my child’s English essay. We didn’t have a clue what to put in it and it wrote it for us. They wouldn’t submit it. They said it was cheating.’ I’ve paraphrased it slightly but that’s a comment I read on social media this week. Other people have excitedly posted […]
10 key components you need in your Business Resource Library
What material do you need to write for your business? You might be the only consultant in your business but it needs a lot of words. The good news is that if you’re strategic about what you create, you can raise your visibility, so you get known for your expertise, without constantly having to […]
Why my 1:1 programmes take place over 11 months
Recently I launched a programme and almost as soon as I did it, I wanted to put it back in its box. It wasn’t that I didn’t believe in the programme, I absolutely did. But something about it wasn’t quite right. It was going to run over 3 months and it had many benefits. Too […]
You Are The Media Creator Day 2022: What creates stand out content?
Is there a question you don’t know the answer to? It could be: What business could I create? How do I get more sales? How do I build a community? What should I sell? Should I write a blog / start a video channel / record a podcast / be on LinkedIn? If I held […]
Is content marketing free advertising for your business?
Is content marketing a cheap or even free way to get your business in front of potential clients? Running a business involves a lot of costs. Sometimes you might feel that as fast as money comes in, it’s going out the door again and not necessarily into your pocket. Most of us go into business […]
6 steps to posting content on any platform
Before you see a social media post appear in your newsfeed, linking to an article, video or podcast episode, a lot has already happened. The author had to take a deep breath and press publish. Before that, they had to write or script the damn thing. They will have needed to source photos […]
A Christmas Dinner mystery
Are you sure?” I asked. “Yes. Mum says these are the vegetarian ones.” “It’s just that I’ve never seen veggie ones that look that realistic,” I said. “Shall I taste test? … Can’t tell. Mum, what do you think?” “I thought I ordered vegetarian ones.” “Yes but are they?” As the meat eaters around the […]
Has your business changed over time? And what does that mean for your blog?
I celebrated 4 years in business in January and looking back, I realised just how much my business had changed in that time. For a start, I don’t work in the same industry and I don’t have the same business name. Talking to friends who have been in business for 4 years and beyond, […]