Which formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on … Read more

How to use Twitter lists

A picture of a crowd of people carrying umbrellas by Alex Block on Unsplash. Twitter lists help you find the accounts you need easily.

Twitter is a very noisy place to try to find content in. Your newsfeed updates every few seconds, you spot snatches of conversations and then Twitter whisks you back in time with ‘tweets you may have missed’. When you are following several hundred people you need a way of cutting through the noise. Enter Twitter … Read more

Who cares how many followers you have?

A picture of someone posting an image on Instagram by Jakob Owens.

It doesn’t matter how many followers you have on social media. So many businesses want to grow their followers by ‘x’% within too short a time but they are missing the point of social media. Followers are not a useful way of gauging how you are doing on social media. They are simply a vanity … Read more

How to use Twitter to meet people in a new location

A picture of someone using the Twitter app on their smartphone

Have you moved into a new area? Or perhaps you are expanding your business and launching your services in a place you don’t know very well yet. How do you make connections, particularly if you are remote? Enter Twitter. The micro-messaging service is a great way to meet new people. You can talk to anyone … Read more