A photo of two people working across a table

How to write a B2B case study

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

Wheels of cheese. Photo by Alexander Maasch on Unsplash

A story that changed me

People often ask me what this storytelling business is all about. I was recently asked to think about a book that changed me. I was bamboozled by the question at first. Which book should I choose? I am a perpetual student, I’m always learning about something. But a book which taught me about a subject … Read more

Person typing. Photo: Christin Hume

How to write a press release

Journalists receive hundreds of press releases every day – how do you cut through the noise? A well-written press release (this can just be an email) which grabs their attention is key. The first thing to know is: journalists are not scary. People often worry about getting in touch with a newspaper but guess what? … Read more

A photo of a bakery. A bakery. Photo by Roman Kraft on Unsplash

What is business storytelling?

Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind it. Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why. How can you use stories in … Read more

Silhouette of a child reading. Photo by Aaron Burden on Unsplash

Let’s celebrate oral storytelling

“It was a dark and stormy night when Eskimo Joe walked out to milk his polar cow…” I don’t know the rest of the story. I don’t need to. Those 17 words, told to me on countless nights as a child on camping holidays, are enough to conjure a scene, a character and potential plot … Read more

Statue in Winchester Cathedral. Photo by Annie Spratt on Unsplash

The soup stone

If someone knocked at the door and asked you to cook them a meal, what would you do? There’s a wonderful story my dad used to tell me about leadership, teamwork, and collaboration. National Storytelling Week starts today so I thought I would share it with you. One night a stranger arrived in a village. … Read more

A photo of Hatfield Forest

Taking time to unplug

We headed down to Hatfield Forest today. There’s something magical about being surrounded by trees. Cambridgeshire is the least wooded county in the country and while I’ve learned to love the flat, vast spaces of the Fens, I do like ambling through woodland. I love the quiet of course. The stillness. The opportunity to switch … Read more

A photo of a dandelion clock, seeds drifting into the sky. Photo by Dawid ZawiƂa on Unsplash

A thought on appreciating the good times

My son came home from school with a sticker on his jumper in the shape of a gold star with a green nose and a smiley face today. “What did you get a sticker for?” I asked. “Having a lovely day.” He replied. Read more: Why you need to stop dodging feedback How trying to … Read more

A photo of someone typing on a laptop. Blogging regularly can help spread the word about your business.

How blogging can help build your business

Did you know that blogging regularly helps drive traffic to your website? Research from Hubspot found companies who published more than 16 blogs a month saw almost 3.5 times more traffic than those who only posted 4 times or less. Blogging regularly can help spread the word about your business Hubspot’s survey also found “companies … Read more