Cover image for Is it ok to keep a story secret?

Is it ok to keep a story secret?

Congratulations! You have been nominated! I was sitting in a hospital waiting room when I checked my email and this message popped up. At first I didn’t take any notice. I hadn’t entered any awards and the last time I got a similar email, it turned out to be a company fishing for people who … Read more

Cover image for "Your audience wants to see more of you"

Your customers want to see more of you

How telling your stories helps you connect with your customers. New year, new decade. If your social media is anything like mine, there will be many posts from people sharing ‘then and now’ photos from 10 years ago, or a look back at highlights from the past year through to the last decade. You might … Read more

A man talking to an audience

What is the point of telling your stories?

Someone asked me this week, “what’s the point of telling our stories?” If you don’t tell your stories, no-one will ever know about them. Have you ever heard a story about someone you know that made you think ‘wow!’ – but they hadn’t told you the stories themselves?  A few months ago, our neighbour died … Read more

An orange chair. Photo by Rabie Madaci

9 ways to tell a story about your product

How do you tell a story about your product? Whatever you are selling needs to tell a story to your customer and that story needs to tie in with the customer’s world view. This means that they see value in what you are offering and your story motivates them to buy your product. It will … Read more

My friends' holiday cottage British wallpaper

Does your story have a disconnect?

Do all the pieces of your story hang together? Or are there missing links in the plot? A character who suddenly appears (or disappears), an unexplained leap in time, perhaps a shift in location. We spent a glorious few days at the seaside recently on holiday with friends. We all pitched up in the same … Read more

Which formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on … Read more

My husband's copy of Good Omens

How we layer stories to communicate ideas

I’ve been looking forward to watching Good Omens for months. Not only is it by two of my favourite authors, Neil Gaiman and Terry Pratchett, but it stars many of my favourite actors including the brilliant Michael Sheen and David Tennant.  Now I have a confession: I have never read Good Omens. As it’s half-term … Read more

91% of B2B purchases are word of mouth

Are your customers talking about you?

How do you know if you are part of someone’s story? Last week I wrote about what it means to become part of someone else’s story. One of my readers, Tamara, commented: “The only part I wish I had more of here was a bit more about where to begin or where to look to start to … Read more