Rachel Extance

What formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on … Read more

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her … Read more

Is it raining on your parade?

Ah the British weather. Mid-June and it’s raining. Actually it’s pouring. So much for the summer. After weeks of good weather, sun tan lotion, hats and ice creams, we’re back in jumpers and coats. We woke up to rain on Saturday morning. A day when we were due to take part in our local carnival … Read more

My husband's copy of Good Omens

How we layer stories to communicate ideas

I’ve been looking forward to watching Good Omens for months. Not only is it by two of my favourite authors, Neil Gaiman and Terry Pratchett, but it stars many of my favourite actors including the brilliant Michael Sheen and David Tennant.  Now I have a confession: I have never read Good Omens. As it’s half-term … Read more

91% of B2B purchases are word of mouth

Are your customers talking about you?

How do you know if you are part of someone’s story? Last week I wrote about what it means to become part of someone else’s story. One of my readers, Tamara, commented: “The only part I wish I had more of here was a bit more about where to begin or where to look to start to … Read more

A photo of some headphones. Are you listening to feedback?

Why you need to stop dodging feedback

How do you feel about feedback? Relaxed? Or do you get a knot in the pit of your stomach at the mention of it? Is it something you give and receive regularly or reserved for a once-a-year-let’s-get-this-over-with-exercise? I realised recently that I have been avoiding feedback. Actually I’ve known it for a while but such … Read more