Jemima Willcox

Your business stories matter – even if you sell B2B

My friend Jemima Willcox celebrated her 2nd year in business recently. It’s an awesome achievement. Around 50 per cent of new businesses fold within the first year. How did she celebrate? With an event talking about failure. Jemima Willcox addresses the audience at It’s Not Failing, It’s Learning We don’t like talking about failure. Ask anyone how … Read more

People sharing food on a table at Thanksgiving

Blogging is generous #HelpShareCollaborate

It’s Thanksgiving today. Weirdly, although it’s a tradition that started in England we don’t celebrate it. I think we should bring it back. In an age when we rush around from one thing to the next, are quick to complain, tired and overwhelmed, taking time to be with those we love and be thankful for … Read more

A get-together of friends with wine

How stories help you build your tribe

Have you ever been listening to someone and had a eureka moment? Those magic words where you want to jump to your feet and shout: yes! It happened to me at Youpreneur Summit while I was listening to Jessica Lorimer. The talk was about sales but that wasn’t what spoke to me, despite all the … Read more

Photo of a copy of The Hueys in the New Jumper

How trying to be different can make you just the same

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) … Read more

Paul Ince opens MarketEd.Live 2018

MarketEd.Live 2018: the future of marketing is personal

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “what is marketing if it’s not people talking to people?” So perhaps I should … Read more

A photo of a woman working on a laptop

How to write a B2B case study

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

A picture of slices of Swiss cheese

A story that changed me

People often ask me what this storytelling business is all about. I was recently asked to think about a book that changed me. I was bamboozled by the question at first. Which book should I choose? I am a perpetual student, I’m always learning about something. But a book which taught me about a subject … Read more

A photo of a man working on a laptop by Wes Hicks. Your press release needs to tell your story clearly and succinctly.

How to write a press release

Journalists receive hundreds of press releases every day – how do you cut through the noise? A well-written press release (this can just be an email) which grabs their attention is key. The first thing to know is: journalists are not scary. People often worry about getting in touch with a newspaper but guess what? … Read more

A photo of a woman in a shop. Every business has stories to tell. Photo by Remy Baudouin on Unsplash.

What is business storytelling?

Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind it. Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why. How can you use stories in … Read more

A silhouette of a child reading

Let’s celebrate oral storytelling

“It was a dark and stormy night when Eskimo Joe walked out to milk his polar cow…” I don’t know the rest of the story. I don’t need to. Those 17 words, told to me on countless nights as a child on camping holidays, are enough to conjure a scene, a character and potential plot … Read more