Photo of a copy of The Hueys in the New Jumper

How trying to be different can make you just the same

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) … Read more

Paul Ince opens MarketEd.Live 2018

MarketEd.Live 2018: the future of marketing is personal

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “what is marketing if it’s not people talking to people?” So perhaps I should … Read more

A photo of a woman working on a laptop

How to write a B2B case study

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

A picture of slices of Swiss cheese

A story that changed me

People often ask me what this storytelling business is all about. I was recently asked to think about a book that changed me. I was bamboozled by the question at first. Which book should I choose? I am a perpetual student, I’m always learning about something. But a book which taught me about a subject … Read more

Image of Small Business Marketing Bootcamp website

Hit your goals with the Small Business Marketing Bootcamp

I’m very excited to announce I have joined the team for the Small Business Marketing Bootcamp. This is a great course for people who don’t want to learn theory, walk out of the door and find they don’t ever look at the notes again, despite best intentions. We’re not going to let you do that. … Read more

A photo of a man working on a laptop by Wes Hicks. Your press release needs to tell your story clearly and succinctly.

How to write a press release

Journalists receive hundreds of press releases every day – how do you cut through the noise? A well-written press release (this can just be an email) which grabs their attention is key. The first thing to know is: journalists are not scary. People often worry about getting in touch with a newspaper but guess what? … Read more

A photo of a woman in a shop. Every business has stories to tell. Photo by Remy Baudouin on Unsplash.

What is business storytelling?

Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind it. Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why. How can you use stories in … Read more

A silhouette of a child reading

Let’s celebrate oral storytelling

“It was a dark and stormy night when Eskimo Joe walked out to milk his polar cow…” I don’t know the rest of the story. I don’t need to. Those 17 words, told to me on countless nights as a child on camping holidays, are enough to conjure a scene, a character and potential plot … Read more

A photo of a statue in Winchester Cathedral by Annie Spratt. I love this image, it could be the stranger in the story. Via Unsplash.

The soup stone

If someone knocked at the door and asked you to cook them a meal, what would you do? There’s a wonderful story my dad used to tell me about leadership, teamwork, and collaboration. National Storytelling Week starts today so I thought I would share it with you. One night a stranger arrived in a village. It … Read more

A photo of Hatfield Forest

Taking time to unplug

We headed down to Hatfield Forest today. There’s something magical about being surrounded by trees. Cambridgeshire is the least wooded county in the country and while I’ve learned to love the flat, vast spaces of the Fens, I do like ambling through woodland. I love the quiet of course. The stillness. The opportunity to switch … Read more

A picture of a dandelion clock

A thought on appreciating the good times

My son came home from school with a sticker on his jumper in the shape of a gold star with a green nose and a smiley face today. “What did you get a sticker for?” I asked. “Having a lovely day.” He replied.

Ludo Chapman demonstrates the Business Model Canvas

How storytelling can help you define your brand’s value proposition

What can storytelling do for your business? Learning about your customers’ stories and their journey is crucial to working out how you can be of value to them. I was introduced to a business modeling system called The Business Model Canvas this week. Doesn’t sound very interesting does it? But once you start adding stories … Read more