Is it ok to keep a story secret?

Cover image for Is it ok to keep a story secret?

Congratulations! You have been nominated! I was sitting in a hospital waiting room when I checked my email and this message popped up. At first I didn’t take any notice. I hadn’t entered any awards and the last time I got a similar email, it turned out to be a company fishing for people who […]

Your customers want to see more of you

Cover image for "Your audience wants to see more of you"

How telling your stories helps you connect with your customers. New year, new decade. If your social media is anything like mine, there will be many posts from people sharing ‘then and now’ photos from 10 years ago, or a look back at highlights from the past year through to the last decade. You might […]

What is the point of telling your stories?

A man talking to an audience

Someone asked me this week, “what’s the point of telling our stories?” If you don’t tell your stories, no-one will ever know about them. Have you ever heard a story about someone you know that made you think ‘wow!’ – but they hadn’t told you the stories themselves?  A few months ago, our neighbour died […]

9 ways to tell a story about your product

An orange chair. Photo by Rabie Madaci

How do you tell a story about your product? Whatever you are selling needs to tell a story to your customer and that story needs to tie in with the customer’s world view. This means that they see value in what you are offering and your story motivates them to buy your product. It will […]

Does your story have a disconnect?

My friends' holiday cottage British wallpaper

Do all the pieces of your story hang together? Or are there missing links in the plot? A character who suddenly appears (or disappears), an unexplained leap in time, perhaps a shift in location. We spent a glorious few days at the seaside recently on holiday with friends. We all pitched up in the same […]

The stories behind No.1 album ‘Singing to Strangers’

A radio

I heard an interview with Jack Savoretti on the radio this week and it was so full of stories I couldn’t wait to listen to it again (the power of digital radio and the BBC Sounds App). Jack was talking about how he came to make his No.1 album Singing to Strangers. I’m always interested […]

Which formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on […]

How we layer stories to communicate ideas

My husband's copy of Good Omens

I’ve been looking forward to watching Good Omens for months. Not only is it by two of my favourite authors, Neil Gaiman and Terry Pratchett, but it stars many of my favourite actors including the brilliant Michael Sheen and David Tennant.  Now I have a confession: I have never read Good Omens. As it’s half-term […]

How your clients tell different stories about you

Hair salon. Photo by Guilherme Petri on Unsplash

My children both had their hair cut this week. It was an event I couldn’t put off any longer. When I picked my 3-year-old up from a friend’s house I found he had complained about his hair being in his eyes so she had put one of her daughter’s hair clips in. He was delighted! […]

How our stories about climate change can help change the world

A photo of Louise Sime talking about drilling ice cores

What can you do today to help save the world? How can you tackle climate change? What story do you tell yourself when you read those words? That it’s too big? Or that collectively we can do this? Perhaps you’re wondering how personally challenging your action needs to be. Would you be surprised that small […]

Are your customers talking about you?

91% of B2B purchases are word of mouth

How do you know if you are part of someone’s story? Last week I wrote about what it means to become part of someone else’s story. One of my readers, Tamara, commented: “The only part I wish I had more of here was a bit more about where to begin or where to look to start to […]