A picture of a crowd of people carrying umbrellas by Alex Block on Unsplash. Twitter lists help you find the accounts you need easily.

How to use Twitter lists

Twitter is a very noisy place to try to find content in. Your newsfeed updates every few seconds, you spot snatches of conversations and then Twitter whisks you back in time with ‘tweets you may have missed’. When you are following several hundred people you need a way of cutting through the noise. Enter Twitter … Read more

Me and my phone. It feels surgically attached at times. Photo by Jemima Willcox.

I’m falling out of love with my smartphone

It’s true. It’s time to admit I am falling out of love with my smartphone. We’re not getting divorced but we are on a break. It’s become an unequal relationship. I give it my time and all it does is take. I’ve had a smartphone for 9 years now. It was an aspirational purchase. I … Read more

A picture of someone posting an image on Instagram by Jakob Owens.

Who cares how many followers you have?

It doesn’t matter how many followers you have on social media. So many businesses want to grow their followers by ‘x’% within too short a time but they are missing the point of social media. Followers are not a useful way of gauging how you are doing on social media. They are simply a vanity … Read more

A picture of someone using the Twitter app on their smartphone

How to use Twitter to meet people in a new location

Have you moved into a new area? Or perhaps you are expanding your business and launching your services in a place you don’t know very well yet. How do you make connections, particularly if you are remote? Enter Twitter. The micro-messaging service is a great way to meet new people. You can talk to anyone … Read more

A photo of a microphone by Kane Reinholdsten

Why you need to know your audience

Do you know who you want to read your social media posts, your website or your blog? Knowing your audience is vital if you want to grow your network and your business. If you are posting information which is not of interest to your target market, they won’t read it. Likewise, if you’re putting out … Read more

A photo of a laptop and notebook by Nick Morrison

5 ways to repurpose your blog posts

Your blog is a brilliant resource. It is a talking point, a window on your world and an opportunity for people to get to know you and your business. You have also invested time into creating it and you need to make it sing for its supper. Whether you have only just started blogging or … Read more

A photo of a woman having her picture taken on a smartphone. Photo by Josh Rose.

A beginner’s guide to social media jargon

When you start using social media for business you hear a baffling array of new terminology. What does it all mean? And what do you need to pay attention to? This blog is here to explain about posts, hashtags, reach and impressions. What is a social media post? Twitter, Facebook, Instagram and LinkedIn all enable … Read more

A photo of a well stocked supermarket fridge. Could you like without a fridge?

The content fridge

Could you live without your fridge? I heard a woman talking about doing exactly that a few weeks ago. She didn’t do this as an experiment. It wasn’t a 30 day or 365 day challenge. No. She lived fridge and freezer free in the UK for years. There were audible gasps around the room when … Read more

Blogging regularly can help spread the word about your business

How blogging can help build your business

Did you know that blogging regularly helps drive traffic to your website? Research from Hubspot found companies who published more than 16 blogs a month saw almost 3.5 times more traffic than those who only posted 4 times or less. Hubspot’s survey also found “companies that published 16+ blog posts per month got about 4.5X … Read more

Social media creates a virtual shop window

Why you need social media in your marketing mix

Would you like to be able to talk directly to your customers every day? Would you like to get your business in front of them while they are on the train home from work or sitting in front of the TV? You don’t need an expensive advertising campaign. You need to be on social media. … Read more