BizPaul on stage at Marketed.Live 2019

Marketed.Live 2019: Go deep with your marketing

“You can have any colour, as long as it’s black.” This mass market approach has appealed to businesses for decades. Keep it simple, serve lots of people at the same time, and grow. Paul Ince, CEO of LikeMind Media, took to the stage at Marketed.Live 2019 with a different message: go deep. BizPaul on stage … Read more

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her … Read more

91% of B2B purchases are word of mouth

Are your customers talking about you?

How do you know if you are part of someone’s story? Last week I wrote about what it means to become part of someone else’s story. One of my readers, Tamara, commented: “The only part I wish I had more of here was a bit more about where to begin or where to look to start to … Read more

A photo of some headphones. Are you listening to feedback?

Why you need to stop dodging feedback

How do you feel about feedback? Relaxed? Or do you get a knot in the pit of your stomach at the mention of it? Is it something you give and receive regularly or reserved for a once-a-year-let’s-get-this-over-with-exercise? I realised recently that I have been avoiding feedback. Actually I’ve known it for a while but such … Read more

A photo of a man reading on his phone, woman on a laptop and a tablet on the table

Why thinking ‘mobile’ matters

I need to apologise to more than 60% of my readers. Why? Because yesterday’s blog post about sidebars didn’t make any sense if you were reading it on a mobile. I talk about focusing on your audience a lot – and then I forgot about which devices people would be reading my blog on. I … Read more

Telephone off the hook. Photo by Quino Al on Unsplash

What’s In A Name?

I was called by my broadband service provider a couple of days ago. They only ever call when they are trying to sell me something so I was prepared for being pitched at and wanted to get it over with as quickly as possible. Of course, this meant I wasn?t going to listen to what … Read more