Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her … Read more

91% of B2B purchases are word of mouth

Are your customers talking about you?

How do you know if you are part of someone’s story? Last week I wrote about what it means to become part of someone else’s story. One of my readers, Tamara, commented: “The only part I wish I had more of here was a bit more about where to begin or where to look to start to … Read more

A photo of some headphones. Are you listening to feedback?

Why you need to stop dodging feedback

How do you feel about feedback? Relaxed? Or do you get a knot in the pit of your stomach at the mention of it? Is it something you give and receive regularly or reserved for a once-a-year-let’s-get-this-over-with-exercise? I realised recently that I have been avoiding feedback. Actually I’ve known it for a while but such … Read more

A photo of a man reading on his phone, woman on a laptop and a tablet on the table

Why thinking ‘mobile’ matters

I need to apologise to more than 60% of my readers. Why? Because yesterday’s blog post about sidebars didn’t make any sense if you were reading it on a mobile. I talk about focusing on your audience a lot – and then I forgot about which devices people would be reading my blog on. I … Read more

Telephone off the hook. Photo by Quino Al on Unsplash

What’s In A Name?

I was called by my broadband service provider a couple of days ago. They only ever call when they are trying to sell me something so I was prepared for being pitched at and wanted to get it over with as quickly as possible. Of course, this meant I wasn?t going to listen to what … Read more