A photo of a bakery. A bakery. Photo by Roman Kraft on Unsplash

What is business storytelling?

Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind it. Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why. How can you use stories in … Read more

A photo of a microphone. Who are you talking to? Photo by Kane Reinholdtsen on Unsplash

Why you need to know your audience

Do you know who you want to read your social media posts, your website or your blog? Knowing your audience is vital if you want to grow your network and your business. If you are posting information which is not of interest to your target market, they won’t read it. Likewise, if you’re putting out … Read more

A photo of fridges filled with drinks. Photo by Justin Sanchez on Unsplash

The content fridge

Could you live without your fridge? I heard a woman talking about doing exactly that during a PechaKucha talk. She didn’t live fridge-free as an experiment. It wasn’t a 30 day or 365 day challenge. No. She lived fridge and freezer free in the UK for years. There were audible gasps around the room when … Read more