MarketEd.Live 2018: the future of marketing is personal

Paul Ince on stage at MarketEd.Live

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “What is marketing if it’s not people talking to people?” So perhaps I should […]

How to write a B2B case study

A photo of two people working across a table

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how […]

What is business storytelling?

A photo of a bakery. A bakery. Photo by Roman Kraft on Unsplash

Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind it. Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why. How can you use stories in […]

Why you need to know your audience

A photo of a microphone. Who are you talking to? Photo by Kane Reinholdtsen on Unsplash

Do you know who you want to read your social media posts, your website or your blog? Knowing your audience is vital if you want to grow your network and your business. If you are posting information which is not of interest to your target market, they won’t read it. Likewise, if you’re putting out […]

What I learned from blogging every day for a week

A photo of a laptop with words on the screen. Picture by Dan Counsell

I took a risk last week. I have never believed in blogging or writing a social media post ‘for the sake of it’. However I knew I wasn’t blogging often enough and I want to hone my writing skills. So when I got back into work on January 4 I decided I would blog every […]

The content fridge

A photo of fridges filled with drinks. Photo by Justin Sanchez on Unsplash

Could you live without your fridge? I heard a woman talking about doing exactly that during a PechaKucha talk. She didn’t live fridge-free as an experiment. It wasn’t a 30 day or 365 day challenge. No. She lived fridge and freezer free in the UK for years. There were audible gasps around the room when […]