Learn to create quality content fast at online masterclass

Cover image for "Masterclass: how to create content when you are short of time"

It’s the end of the day, you’re ready to shut down the laptop, and you glance at your task list. “Publish blog post, share on social” are still left unticked. That note has been on your desk for a few days now. You know you need to do it. Your marketing is important, even though […]

How to deal with ‘what will people think?’ fears

How to deal with 'what will people think_' fears

A few weeks ago I started a weekly video series on Instagram. I wanted to experiment with a different kind of content and push myself out of my comfort zone. If you have been reading this blog for a while, you will know that I’m a writer, much happier in the background than in front […]

What is content marketing and why does your organisation need it?

What is content marketing and why does your organisation need it?

“Content” and “marketing” are two terms which you hear bandied about but are not very clear. What is “content”, what is “marketing”, and what does putting them together mean?  You’re focused on trying to sell your product or service, persuade people to support your organisation, or attract participants. What has content marketing got to do […]

Can you write for 5 minutes?

Cover image for 'Can you write for 5 minutes?'

“I’m still struggling to figure out when I write.” I said this to a friend in my writing accountability group, who had shared a link to resources in the NaNoWriMo community about their #StayHomeWriMo initiative, encouraging people to take pleasure in words and writing.  I have no shortage of things I could write at the […]

How to draw up a content plan for your blog

Photo of someone writing on a sticky note with a planner. Photo by Marten Bjork.

Are you writing without a plan? Or do you have a blog on your website but you’re not sure what to write about and so you don’t? Either way, you need a content plan. In this article I’m going to take you through what a content plan is, how it can help you, and how […]

Marketed.Live 2019: Go deep with your marketing

BizPaul on stage at Marketed.Live 2019

“You can have any colour, as long as it’s black.” This mass market approach has appealed to businesses for decades. Keep it simple, serve lots of people at the same time, and grow. Paul Ince, CEO of LikeMind Media, took to the stage at Marketed.Live 2019 with a different message: go deep. BizPaul on stage […]

Which formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on […]

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her […]

How your clients tell different stories about you

Hair salon. Photo by Guilherme Petri on Unsplash

My children both had their hair cut this week. It was an event I couldn’t put off any longer. When I picked my 3-year-old up from a friend’s house I found he had complained about his hair being in his eyes so she had put one of her daughter’s hair clips in. He was delighted! […]

How trying to be different can make you just the same

A photo of a copy of The Hueys The New Jumper

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) […]

MarketEd.Live 2018: the future of marketing is personal

Paul Ince on stage at MarketEd.Live

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “What is marketing if it’s not people talking to people?” So perhaps I should […]