Can you write for 5 minutes?

Cover image for 'Can you write for 5 minutes?'

“I’m still struggling to figure out when I write.” I said this to a friend in my writing accountability group, who had shared a link to resources in the NaNoWriMo community about their #StayHomeWriMo initiative, encouraging people to take pleasure in words and writing.  I have no shortage of things I could write at the … Read more

Marketed.Live 2019: Go deep with your marketing

BizPaul on stage at Marketed.Live 2019

“You can have any colour, as long as it’s black.” This mass market approach has appealed to businesses for decades. Keep it simple, serve lots of people at the same time, and grow. Paul Ince, CEO of LikeMind Media, took to the stage at Marketed.Live 2019 with a different message: go deep. BizPaul on stage … Read more

Which formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on … Read more

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her … Read more

How trying to be different can make you just the same

A photo of a copy of The Hueys The New Jumper

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) … Read more

MarketEd.Live 2018: the future of marketing is personal

Paul Ince on stage at MarketEd.Live

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “What is marketing if it’s not people talking to people?” So perhaps I should … Read more

How to write a B2B case study

A photo of two people working across a table

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

What is business storytelling?

A photo of a bakery. A bakery. Photo by Roman Kraft on Unsplash

Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind it. Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why. How can you use stories in … Read more

Why you need to know your audience

A photo of a microphone. Who are you talking to? Photo by Kane Reinholdtsen on Unsplash

Do you know who you want to read your social media posts, your website or your blog? Knowing your audience is vital if you want to grow your network and your business. If you are posting information which is not of interest to your target market, they won’t read it. Likewise, if you’re putting out … Read more