Rachel Extance

What formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on … Read more

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her … Read more

My husband's copy of Good Omens

How we layer stories to communicate ideas

I’ve been looking forward to watching Good Omens for months. Not only is it by two of my favourite authors, Neil Gaiman and Terry Pratchett, but it stars many of my favourite actors including the brilliant Michael Sheen and David Tennant.  Now I have a confession: I have never read Good Omens. As it’s half-term … Read more

People sharing food on a table at Thanksgiving

Blogging is generous #HelpShareCollaborate

It’s Thanksgiving today. Weirdly, although it’s a tradition that started in England we don’t celebrate it. I think we should bring it back. In an age when we rush around from one thing to the next, are quick to complain, tired and overwhelmed, taking time to be with those we love and be thankful for … Read more

A photo of a copy of The Hueys The New Jumper

How trying to be different can make you just the same

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) … Read more

Paul Ince on stage at MarketEd.Live

MarketEd.Live 2018: the future of marketing is personal

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “What is marketing if it’s not people talking to people?” So perhaps I should … Read more

A photo of two people working across a table

How to write a B2B case study

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more