Photo of a copy of The Hueys in the New Jumper

How trying to be different can make you just the same

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) … Read more

Paul Ince opens MarketEd.Live 2018

MarketEd.Live 2018: the future of marketing is personal

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “what is marketing if it’s not people talking to people?” So perhaps I should … Read more

A photo of a woman working on a laptop

How to write a B2B case study

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

Image of Small Business Marketing Bootcamp website

Hit your goals with the Small Business Marketing Bootcamp

I’m very excited to announce I have joined the team for the Small Business Marketing Bootcamp. This is a great course for people who don’t want to learn theory, walk out of the door and find they don’t ever look at the notes again, despite best intentions. We’re not going to let you do that. … Read more

A photo of a man working on a laptop by Wes Hicks. Your press release needs to tell your story clearly and succinctly.

How to write a press release

Journalists receive hundreds of press releases every day – how do you cut through the noise? A well-written press release (this can just be an email) which grabs their attention is key. The first thing to know is: journalists are not scary. People often worry about getting in touch with a newspaper but guess what? … Read more

A photo of a well stocked supermarket fridge. Could you like without a fridge?

The content fridge

Could you live without your fridge? I heard a woman talking about doing exactly that a few weeks ago. She didn’t do this as an experiment. It wasn’t a 30 day or 365 day challenge. No. She lived fridge and freezer free in the UK for years. There were audible gasps around the room when … Read more

Our Google Home lives on my grandparents' sideboard

Learning to speak with Google Assistant

We got a Google Home for Christmas. I feel a little like we have invited the Toclafane into our home but I admit I’m a sucker for anything which plays whatever music I want when I ask it to. “What is it for?” Some curious friends asked us on New Year’s Eve. “It can tell … Read more

Ludo Chapman demonstrates the Business Model Canvas

How storytelling can help you define your brand’s value proposition

What can storytelling do for your business? Learning about your customers’ stories and their journey is crucial to working out how you can be of value to them. I was introduced to a business modeling system called The Business Model Canvas this week. Doesn’t sound very interesting does it? But once you start adding stories … Read more

Blogging regularly can help spread the word about your business

How blogging can help build your business

Did you know that blogging regularly helps drive traffic to your website? Research from Hubspot found companies who published more than 16 blogs a month saw almost 3.5 times more traffic than those who only posted 4 times or less. Hubspot’s survey also found “companies that published 16+ blog posts per month got about 4.5X … Read more

Social media creates a virtual shop window

Why you need social media in your marketing mix

Would you like to be able to talk directly to your customers every day? Would you like to get your business in front of them while they are on the train home from work or sitting in front of the TV? You don’t need an expensive advertising campaign. You need to be on social media. … Read more

Telephone off the hook. Photo by Quino Al on Unsplash

What’s In A Name?

I was called by my broadband service provider a couple of days ago. They only ever call when they are trying to sell me something so I was prepared for being pitched at and wanted to get it over with as quickly as possible. Of course, this meant I wasn’t going to listen to what … Read more