An orange chair. Photo by Rabie Madaci

9 ways to tell a story about your product

How do you tell a story about your product? Whatever you are selling needs to tell a story to your customer and that story needs to tie in with the customer’s world view. This means that they see value in what you are offering and your story motivates them to buy your product. It will … Read more

My friends' holiday cottage British wallpaper

Does your story have a disconnect?

Do all the pieces of your story hang together? Or are there missing links in the plot? A character who suddenly appears (or disappears), an unexplained leap in time, perhaps a shift in location. We spent a glorious few days at the seaside recently on holiday with friends. We all pitched up in the same … Read more

Rachel Extance

What formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on … Read more

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her … Read more

My husband's copy of Good Omens

How we layer stories to communicate ideas

I’ve been looking forward to watching Good Omens for months. Not only is it by two of my favourite authors, Neil Gaiman and Terry Pratchett, but it stars many of my favourite actors including the brilliant Michael Sheen and David Tennant.  Now I have a confession: I have never read Good Omens. As it’s half-term … Read more

People sharing food on a table at Thanksgiving

Blogging is generous #HelpShareCollaborate

It’s Thanksgiving today. Weirdly, although it’s a tradition that started in England we don’t celebrate it. I think we should bring it back. In an age when we rush around from one thing to the next, are quick to complain, tired and overwhelmed, taking time to be with those we love and be thankful for … Read more

A photo of a copy of The Hueys The New Jumper

How trying to be different can make you just the same

How do you make your business stand out from the crowd? What makes people want to do business with you? It’s something we all grapple with as business owners. And we’re constantly bombarded with messages from other people. Those adverts that pop up on Facebook from the ‘guru’ or ‘maven’ (what is one of those?) … Read more