How I created an anonymous case study for a coach

How I created an anonymous case study for a coach

It isn’t always possible to tell people who you have worked for. A lot of my clients ask me to ‘white label’ my work, which means my name can’t go on it, so I am familiar with keeping who I work with a secret. But what do you do when you want to tell the […]

I or we? How a graphic designer put herself at the centre of her brand

I or we? How a graphic designer put herself at the centre of her brand

One of the issues many business owners grapple with is whether to refer to themselves as ‘I’ or ‘we’. It’s a particularly difficult question when you run a remote agency, working with others to deliver projects, but not having an in-house team. Karen Arnott, of Arnott Design, approached me after debating this with herself and […]