Why you need to stop dodging feedback

A photo of some headphones. Are you listening to feedback?

How do you feel about feedback? Relaxed? Or do you get a knot in the pit of your stomach at the mention of it? Is it something you give and receive regularly or reserved for a once-a-year-let’s-get-this-over-with-exercise? I realised recently that I have been avoiding feedback. Actually I’ve known it for a while but such … Read more

How Andrew and Pete use stories to spark action

I saw the power of stories in action on stage at Atomicon yesterday. I obviously don’t need convincing about how stories prompt people to take action but it’s always great to see it happening live. Andrew and Pete‘s opening keynote for their epic conference Atomicon was a masterclass. If you haven’t heard of Atomicon, it … Read more

Your business stories matter – even if you sell B2B

Jemima Willcox

My friend Jemima Willcox celebrated her 2nd year in business recently. It’s an awesome achievement. Around 50 per cent of new businesses fold within the first year. How did she celebrate? With an event talking about failure. Jemima Willcox addresses the audience at It’s Not Failing, It’s Learning We don’t like talking about failure. Ask anyone how … Read more

Blogging is generous #HelpShareCollaborate

People sharing food on a table at Thanksgiving

It’s Thanksgiving today. Weirdly, although it’s a tradition that started in England we don’t celebrate it. I think we should bring it back. In an age when we rush around from one thing to the next, are quick to complain, tired and overwhelmed, taking time to be with those we love and be thankful for … Read more

I have a secret blog. Here’s why.

A photo of someone writing

“I was intentionally overweight for over 24 years. I never ate anything I didn’t intend to.” The late, great, Zig Ziglar on why you don’t just need a goal, but you need motivation and people to support and help you reach them. I remind myself of this every time I look in the mirror or … Read more

MarketEd.Live 2018: the future of marketing is personal

Paul Ince on stage at MarketEd.Live

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “What is marketing if it’s not people talking to people?” So perhaps I should … Read more

How to write a B2B case study

A photo of two people working across a table

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

Hitting the reset button

A photo of a woman holding a calendar saying January 1

I’m starting my year again. There’ll be no re-watch of Jools Holland but I am resetting the clock on 2018. I started the year (originally) with good intentions and some ambitious targets, not least blogging every day for 12 months. But just as things seemed to be slotting into place, I got one of those … Read more