A graphic with the title How being retrospective can change your story

How being retrospective can change your story

Looking back at the decade which has just ended throws up many forgotten highlights. My husband and I began the last decade with our epic trip down the east coast of America. (Spoiler alert: he wasn’t my husband then.) We flew into Boston and took the train down to Washington, exploring Cape Cod, Providence, New … Read more

BizPaul on stage at Marketed.Live 2019

Marketed.Live 2019: Go deep with your marketing

“You can have any colour, as long as it’s black.” This mass market approach has appealed to businesses for decades. Keep it simple, serve lots of people at the same time, and grow. Paul Ince, CEO of LikeMind Media, took to the stage at Marketed.Live 2019 with a different message: go deep. BizPaul on stage … Read more

An orange chair. Photo by Rabie Madaci

9 ways to tell a story about your product

How do you tell a story about your product? Whatever you are selling needs to tell a story to your customer and that story needs to tie in with the customer’s world view. This means that they see value in what you are offering and your story motivates them to buy your product. It will … Read more

My friends' holiday cottage British wallpaper

Does your story have a disconnect?

Do all the pieces of your story hang together? Or are there missing links in the plot? A character who suddenly appears (or disappears), an unexplained leap in time, perhaps a shift in location. We spent a glorious few days at the seaside recently on holiday with friends. We all pitched up in the same … Read more

Taking business lessons from the Blue Caterpillar

We’ve gone down the rabbit hole a few times this week. First at a wonderful Alice In Wonderland exhibition at the Museum of Oxfordshire in Woodstock and then with CBeebies Presents.  Alice in Wonderland is a tale of the unexpected, where nothing is quite as it seems. What I wasn’t expecting as I idly watched … Read more

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her … Read more

91% of B2B purchases are word of mouth

Are your customers talking about you?

How do you know if you are part of someone’s story? Last week I wrote about what it means to become part of someone else’s story. One of my readers, Tamara, commented: “The only part I wish I had more of here was a bit more about where to begin or where to look to start to … Read more