Are you capturing your ideas and making them happen?

Are you capturing your ideas and making them happen?

“Ideas are like rabbits,” John Steinback wrote. “You get a couple, learn how to handle them, and pretty soon you have a dozen.” The trouble is, that much like rabbits, if you’re not careful, the ideas scamper off. Which idea do you chase? Which one do you spend time on and which ones do you […]

9 lessons I have learned about running a business

Cover image reads: 9 lessons I have learned about running a business

Just over three years ago my job was made redundant. I was on maternity leave and got a call to go into the office. That there were redundancies wasn’t wholly unexpected, but I was shocked when I was taken into a room and warned I was about to hear my job no longer existed. I […]

How being retrospective can change your story

A graphic with the title How being retrospective can change your story

Looking back at the decade which has just ended throws up many forgotten highlights. My husband and I began the last decade with our epic trip down the east coast of America. (Spoiler alert: he wasn’t my husband then.) We flew into Boston and took the train down to Washington, exploring Cape Cod, Providence, New […]

How to draw up a content plan for your blog

Photo of someone writing on a sticky note with a planner. Photo by Marten Bjork.

Are you writing without a plan? Or do you have a blog on your website but you’re not sure what to write about and so you don’t? Either way, you need a content plan. In this article I’m going to take you through what a content plan is, how it can help you, and how […]

Marketed.Live 2019: Go deep with your marketing

BizPaul on stage at Marketed.Live 2019

“You can have any colour, as long as it’s black.” This mass market approach has appealed to businesses for decades. Keep it simple, serve lots of people at the same time, and grow. Paul Ince, CEO of LikeMind Media, took to the stage at Marketed.Live 2019 with a different message: go deep. BizPaul on stage […]

9 ways to tell a story about your product

An orange chair. Photo by Rabie Madaci

How do you tell a story about your product? Whatever you are selling needs to tell a story to your customer and that story needs to tie in with the customer’s world view. This means that they see value in what you are offering and your story motivates them to buy your product. It will […]

Does your story have a disconnect?

My friends' holiday cottage British wallpaper

Do all the pieces of your story hang together? Or are there missing links in the plot? A character who suddenly appears (or disappears), an unexplained leap in time, perhaps a shift in location. We spent a glorious few days at the seaside recently on holiday with friends. We all pitched up in the same […]

Taking business lessons from the Blue Caterpillar

We’ve gone down the rabbit hole a few times this week. First at a wonderful Alice In Wonderland exhibition at the Museum of Oxfordshire in Woodstock and then with CBeebies Presents.  Alice in Wonderland is a tale of the unexpected, where nothing is quite as it seems. What I wasn’t expecting as I idly watched […]

Do your customers see things the same way as you?

My children have watched the same episode of their current favourite cartoon on Netflix every day for a week. Happy Hearts Day is pretty self-explanatory. One day a year in the Rainbow Kingdom pink happy hearts are given out. Star of the show True, who is the girl with blue hair, together with Bartleby, her […]

How your clients tell different stories about you

Hair salon. Photo by Guilherme Petri on Unsplash

My children both had their hair cut this week. It was an event I couldn’t put off any longer. When I picked my 3-year-old up from a friend’s house I found he had complained about his hair being in his eyes so she had put one of her daughter’s hair clips in. He was delighted! […]