A get-together of friends with wine

How stories help you build your tribe

Have you ever been listening to someone and had a eureka moment? Those magic words where you want to jump to your feet and shout: yes! It happened to me at Youpreneur Summit while I was listening to Jessica Lorimer. The talk was about sales but that wasn’t what spoke to me, despite all the … Read more

Paul Ince opens MarketEd.Live 2018

MarketEd.Live 2018: the future of marketing is personal

People should be at the heart of marketing. That’s the key message from speakers at MarketEd.Live 2018, which took place at Nottingham Contemporary on September 25. Sounds obvious doesn’t it? As host Paul Ince said when he kicked off the event: “what is marketing if it’s not people talking to people?” So perhaps I should … Read more

A photo of a woman working on a laptop

How to write a B2B case study

Case studies are a useful means of showing potential clients or investors how you have helped your customers. Follow these steps to create case studies which are to the point and tell your story. Skip the introduction Often case studies start by telling the story of who the client is, what their background is, how … Read more

Image of Small Business Marketing Bootcamp website

Hit your goals with the Small Business Marketing Bootcamp

I’m very excited to announce I have joined the team for the Small Business Marketing Bootcamp. This is a great course for people who don’t want to learn theory, walk out of the door and find they don’t ever look at the notes again, despite best intentions. We’re not going to let you do that. … Read more

A photo of a woman holding a calendar saying January 1

Hitting the reset button

I’m starting my year again. There’ll be no re-watch of Jools Holland but I am resetting the clock on 2018. I started the year (originally) with good intentions and some ambitious targets, not least blogging every day for 12 months. But just as things seemed to be slotting into place, I got one of those … Read more

A photo of Jo Bryant with one of her puppets

Making time to be creative

  I made a puppet today. My favourite networking group, Drive, invited Jo Bryant from The Hands On Company to run a workshop on business values with a difference – she brought along a bag of furry friends. Jo uses puppets to help people think through things and we all got to make our own little … Read more

A photo of someone climbing out of a hole. This sums up how I feel at the moment! Picture by Simone Acquaroli on Unsplash

Snakes and ladders

I started teaching my 4-year-old board games this week. We played noughts and crosses, snakes and ladders, and had a hilarious attempt at Chinese Chequers in which he simply hopped over all my pieces and without bothering to follow the rules. Snakes and ladders sums up this month pretty well for me. It was going … Read more

A photo of two men sitting on a rock by the sea having a conversation by Cole Hutson.

Why you need to talk about your business

You talk about your business all the time, of course. You tell prospective clients about it. You discuss next steps with existing ones. It’s what you say when someone asks: “and what do you do?” But how often do you actually talk *about* your business? Running a business can seem like a solitary state to … Read more

A photo of a woman in a shop. Every business has stories to tell. Photo by Remy Baudouin on Unsplash.

What is business storytelling?

Storytelling may not sound like it has much to do with business but if you think about it, everything you do has a story behind it. Business storytelling is about bringing out these stories and using them to let people know who you are, what you do and why. How can you use stories in … Read more

A picture of someone using the Twitter app on their smartphone

How to use Twitter to meet people in a new location

Have you moved into a new area? Or perhaps you are expanding your business and launching your services in a place you don’t know very well yet. How do you make connections, particularly if you are remote? Enter Twitter. The micro-messaging service is a great way to meet new people. You can talk to anyone … Read more

A photo of Jemima Willcox (l), Lenka Koppova (c), and me.

5 reasons why you should collaborate with other businesses

How often do you get together with other businesses? When I started out in business I believed I would be working on my own. Everyone else in my field was ‘the competition’. Whenever I saw other people running events and doing things I felt threatened. But then I got talking to other businesspeople and quickly … Read more