5 story ideas you can use this week

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Spending too much time coming up with ideas for original content can mean you end up not creating anything at all. If you’re looking for inspiration, here are 5 stories you can tell on your blog, YouTube channel, or social media. 1. How you make a difference This is a story which will make you […]

DressCode: creating shirts which tell stories

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Every product has a story behind it but imagine creating a story so attention-grabbing that it attracts fans instantly. Andy Boothman is the creator of DressCode, which creates shirts inspired by tech, for people who love tech. His designs and high-quality tailoring get people talking and his customers are so enthusiastic they happily tell people […]

How to start an email with a story

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When I started my email list I didn’t have a clue what to send people. There were several months when I didn’t send anything at all. I was worried people wouldn’t like my emails, that I was imposing myself on them – barging into their inbox. If you have a list you rarely email, or […]

How to tell stories for each stage of the customer journey

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Who is looking at you right now? Over the past few weeks I’ve had clients approach me after seeing social media posts I wrote several months ago. People are not always ready to buy when they first come across you. This article will help you think about stories you can tell which will appeal to […]

Nicole Osborne: using storytelling to build your personal brand

Nicole Osborne: using storytelling to build your personal brand

Listen to Nicole Osborne talk about how she used her background to develop her personal brand and how your client stories enable you to sell without feeling awkward. In this episode of The Story Cave, we talk about: Nicole’s Cupcake Exercise and how it helps her clients think about their stories How you don’t have […]

Beautiful constraints: how lockdown can inspire delight

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What my son’s school has taught me about storytelling during lockdown – and some ideas for how you can apply it to your business. I went to San Diego Zoo recently. My children watched the penguins being fed and then saw a sleeping polar bear.  How did we do this on lockdown? My son’s school […]

Janine Coombes: using stories to cut through on LinkedIn

Janine Coombes: using stories to cut through on LinkedIn

Listen to Janine Coombes discuss how she started using storytelling in her business with The Secret Marketing Show. When a friend shared a horror story about some feedback she had received on her videos, Janine Coombes put on a wig and stepped in front of the camera. She found her send-up of the situation not […]

How music can tap in to your customers’ stories

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I saw Bananarama perform live during the summer. It was a blazing hot day and they were playing a one day festival in Hyde Park, London. I danced and sang along to all their classic hits including Robert De Niro’s Waiting and Love In The First Degree. While I was having a good time I […]

Is it ok to keep a story secret?

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Congratulations! You have been nominated! I was sitting in a hospital waiting room when I checked my email and this message popped up. At first I didn’t take any notice. I hadn’t entered any awards and the last time I got a similar email, it turned out to be a company fishing for people who […]

Your customers want to see more of you

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How telling your stories helps you connect with your customers. New year, new decade. If your social media is anything like mine, there will be many posts from people sharing ‘then and now’ photos from 10 years ago, or a look back at highlights from the past year through to the last decade. You might […]

How being retrospective can change your story

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Looking back at the decade which has just ended throws up many forgotten highlights. My husband and I began the last decade with our epic trip down the east coast of America. (Spoiler alert: he wasn’t my husband then.) We flew into Boston and took the train down to Washington, exploring Cape Cod, Providence, New […]

What is the point of telling your stories?

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Someone asked me this week, “what’s the point of telling our stories?” If you don’t tell your stories, no-one will ever know about them. Have you ever heard a story about someone you know that made you think ‘wow!’ – but they hadn’t told you the stories themselves?  A few months ago, our neighbour died […]