Is it ok to keep a story secret?

Cover image for Is it ok to keep a story secret?

Congratulations! You have been nominated! I was sitting in a hospital waiting room when I checked my email and this message popped up. At first I didn’t take any notice. I hadn’t entered any awards and the last time I got a similar email, it turned out to be a company fishing for people who … Read more

Your customers want to see more of you

Cover image for "Your audience wants to see more of you"

How telling your stories helps you connect with your customers. New year, new decade. If your social media is anything like mine, there will be many posts from people sharing ‘then and now’ photos from 10 years ago, or a look back at highlights from the past year through to the last decade. You might … Read more

How being retrospective can change your story

A graphic with the title How being retrospective can change your story

Looking back at the decade which has just ended throws up many forgotten highlights. My husband and I began the last decade with our epic trip down the east coast of America. (Spoiler alert: he wasn’t my husband then.) We flew into Boston and took the train down to Washington, exploring Cape Cod, Providence, New … Read more

What is the point of telling your stories?

A man talking to an audience

Someone asked me this week, “what’s the point of telling our stories?” If you don’t tell your stories, no-one will ever know about them. Have you ever heard a story about someone you know that made you think ‘wow!’ – but they hadn’t told you the stories themselves?  A few months ago, our neighbour died … Read more

9 ways to tell a story about your product

An orange chair. Photo by Rabie Madaci

How do you tell a story about your product? Whatever you are selling needs to tell a story to your customer and that story needs to tie in with the customer’s world view. This means that they see value in what you are offering and your story motivates them to buy your product. It will … Read more

Does your story have a disconnect?

My friends' holiday cottage British wallpaper

Do all the pieces of your story hang together? Or are there missing links in the plot? A character who suddenly appears (or disappears), an unexplained leap in time, perhaps a shift in location. We spent a glorious few days at the seaside recently on holiday with friends. We all pitched up in the same … Read more

How we layer stories to communicate ideas

My husband's copy of Good Omens

I’ve been looking forward to watching Good Omens for months. Not only is it by two of my favourite authors, Neil Gaiman and Terry Pratchett, but it stars many of my favourite actors including the brilliant Michael Sheen and David Tennant.  Now I have a confession: I have never read Good Omens. As it’s half-term … Read more