A man talking to an audience

What is the point of telling your stories?

Someone asked me this week, “what’s the point of telling our stories?” If you don’t tell your stories, no-one will ever know about them. Have you ever heard a story about someone you know that made you think ‘wow!’ – but they hadn’t told you the stories themselves?  A few months ago, our neighbour died … Read more

Which formats are most effective for storytelling?

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on … Read more

People sharing food on a table at Thanksgiving

Blogging is generous #HelpShareCollaborate

It’s Thanksgiving today. Weirdly, although it’s a tradition that started in England we don’t celebrate it. I think we should bring it back. In an age when we rush around from one thing to the next, are quick to complain, tired and overwhelmed, taking time to be with those we love and be thankful for … Read more

A photo of someone writing

I have a secret blog. Here’s why.

“I was intentionally overweight for over 24 years. I never ate anything I didn’t intend to.” The late, great, Zig Ziglar on why you don’t just need a goal, but you need motivation and people to support and help you reach them. I remind myself of this every time I look in the mirror or … Read more

How stories help you build your tribe

Have you ever been listening to someone and had a eureka moment? Those magic words where you want to jump to your feet and shout: yes! It happened to me at Youpreneur Summit while I was listening to Jessica Lorimer. The talk was about sales but that wasn’t what spoke to me, despite all the … Read more

A photo of a woman working on a laptop in a cafe by Bonnie Kittle on Unsplash

What do you like to see in a sidebar?

I’ve been working on my website today and one of the things I’m keen to do is make it more readable. Blogging every day is a commitment and there’s not much point if people don’t enjoy the reading experience. I’ve read a few things this week which have railed against blog posts which cover the … Read more

A photo of a microphone. Who are you talking to? Photo by Kane Reinholdtsen on Unsplash

Why you need to know your audience

Do you know who you want to read your social media posts, your website or your blog? Knowing your audience is vital if you want to grow your network and your business. If you are posting information which is not of interest to your target market, they won’t read it. Likewise, if you’re putting out … Read more

A photo of a laptop and a notebook. Photo by Nick Morrison on Unsplash

5 ways to repurpose your blog posts

Your blog is a brilliant resource. It is a talking point, a window on your world and an opportunity for people to get to know you and your business. You have also invested time into creating it and you need to make it sing for its supper. Whether you have only just started blogging or … Read more

Photo of a man jumping at sunrise by Cam Adams

Having the confidence to follow through

I didn’t blog yesterday. Actually, that’s not quite true. I did write a blog yesterday but I didn’t post it. Why? Because I didn’t think it was good enough. Something was missing. I worried people would read it and think: “So?” But then I felt bad. I felt I had let myself down. I made … Read more