How I created case files for an administrative consultant

How I created case files for an administrative consultant

It can be challenging explaining exactly how your business provides practical solutions to your clients. Your customers might have a misconception about what you do, or think that what you do sounds great but it’s not necessarily for them. They’re not ready yet, not big enough, aren’t in the right circumstances. How do you show […]

Putting bounce into homepage copy for a children’s entertainment business

Putting bounce into homepage copy for a children’s entertainment business

Sometimes while you know how much joy you bring to your customers, you can still struggle to put it into words. You know your product is exciting but when you write it down, it doesn’t sound like it is. BounceFest is an inflatable play zone which runs at different locations around the north west of […]

How I created an anonymous case study for a coach

How I created an anonymous case study for a coach

It isn’t always possible to tell people who you have worked for. A lot of my clients ask me to ‘white label’ my work, which means my name can’t go on it, so I am familiar with keeping who I work with a secret. But what do you do when you want to tell the […]

I or we? How a graphic designer put herself at the centre of her brand

I or we? How a graphic designer put herself at the centre of her brand

One of the issues many business owners grapple with is whether to refer to themselves as ‘I’ or ‘we’. It’s a particularly difficult question when you run a remote agency, working with others to deliver projects, but not having an in-house team. Karen Arnott, of Arnott Design, approached me after debating this with herself and […]