How to feel confident about pressing publish

How to feel confident about pressing publish

You’ve written your blog post, social media update, or website homepage, and now you need to hit the publish button. Here are 5 ways to get past feeling nervous about it. 1. Remind yourself that you are an expert You know what you are talking about. You are an expert in your industry. Whether you […]

Rachel Extance wins Blogger of the Year

Cover image for Digital Women Awards Blogger of the Year

And why I have FOMO about it At a bar in London one month ago, a group of remarkable people gathered to celebrate the Digital Women Awards 2020. I wasn’t there. I was lying in the dark, on my son’s bedroom floor, waiting for him to go to sleep. I was privileged to be a […]

How to draw up a content plan for your blog

Photo of someone writing on a sticky note with a planner. Photo by Marten Bjork.

Are you writing without a plan? Or do you have a blog on your website but you’re not sure what to write about and so you don’t? Either way, you need a content plan. In this article I’m going to take you through what a content plan is, how it can help you, and how […]

What is the point of telling your stories?

A man talking to an audience

Someone asked me this week, “what’s the point of telling our stories?” If you don’t tell your stories, no-one will ever know about them. Have you ever heard a story about someone you know that made you think ‘wow!’ – but they hadn’t told you the stories themselves?  A few months ago, our neighbour died […]

Which formats are most effective for storytelling?

Which formats are most effective for storytelling

“What formats do you find the most effective for storytelling – social, blogs…?” This was a question Mumpreneurs Club asked me on Twitter this week after reading my article What Is Business Storytelling? As I started figuring out how to cram my answer into 280 characters, I thought I should write a blog post on […]

Blogging is generous #HelpShareCollaborate

People sharing food on a table at Thanksgiving

It’s Thanksgiving today. Weirdly, although it’s a tradition that started in England we don’t celebrate it. I think we should bring it back. In an age when we rush around from one thing to the next, are quick to complain, tired and overwhelmed, taking time to be with those we love and be thankful for […]

I have a secret blog. Here’s why.

A photo of someone writing

“I was intentionally overweight for over 24 years. I never ate anything I didn’t intend to.” The late, great, Zig Ziglar on why you don’t just need a goal, but you need motivation and people to support and help you reach them. I remind myself of this every time I look in the mirror or […]

Spam! (No, this isn’t about Monty Python sadly)

A photo of a tin of Spam.

Today’s blog is a little bit of a rant. I came back to my blog after a few days away and found I had been bombarded with spam comments. The messages are quite frankly bizarre, some don’t even make sense. But still they keep coming. Why? Why do people do it? Well, I know why. […]

What I learned from blogging (almost) every day for a month

A photo of a notebook in front of a laptop

“Could I blog every day for a year?” Looking around for a challenge which would make me pay attention to my own blog, I decided to attempt posting daily this year. I write all the time so adding my own blog into the mix wouldn’t be too difficult, surely. I started the challenge on January […]

What do you like to see in a sidebar?

A photo of a woman working on a laptop in a cafe by Bonnie Kittle on Unsplash

I’ve been working on my website today and one of the things I’m keen to do is make it more readable. Blogging every day is a commitment and there’s not much point if people don’t enjoy the reading experience. I’ve read a few things this week which have railed against blog posts which cover the […]

Why you need to know your audience

A photo of a microphone. Who are you talking to? Photo by Kane Reinholdtsen on Unsplash

Do you know who you want to read your social media posts, your website or your blog? Knowing your audience is vital if you want to grow your network and your business. If you are posting information which is not of interest to your target market, they won’t read it. Likewise, if you’re putting out […]

5 ways to repurpose your blog posts

A photo of a laptop and a notebook. Photo by Nick Morrison on Unsplash

Your blog is a brilliant resource. It is a talking point, a window on your world and an opportunity for people to get to know you and your business. You have also invested time into creating it and you need to make it sing for its supper. Whether you have only just started blogging or […]