Are you creating the kind of content that suits you?

A few weeks ago I started an online magazine. It’s a blog that thinks it’s a podcast. That might sound strange but for a long time I’ve been bombarded with messages that I should start a podcast or a Youtube channel.

People told me that podcasting was just getting started and there were loads of growth opportunities there. Others said the internet would basically just be video in the very near future so you might as well get filming.

A woman filming with a smartphone. Photo by Jana Shnipelson on Unsplash

I’ll admit I was tempted. My friends with podcasts get to interview brilliant entrepreneurs. They are people I would love to have a conversation with. My friends with Youtube shows regularly pop up in my news feeds and I see all the ways they make use of that visual content. I also repurpose podcast shows for clients so I know how much value you can squeeze out of them.

I do have a long neglected Youtube channel. But when it came down to it, I really didn’t feel it was right for my business, or for me.

I’m a writer. I enjoy writing and I find it easy. These are key considerations when creating content for yourself which you’re doing on top of all the other things in your business. My company is also based on the benefits of writing for your business. Wouldn’t potential clients find it odd if I was using a different medium?

The more I thought about it, the more I realised that there was no reason why the benefits of a podcast or video show couldn’t also apply to a blog.

I could:

  • Share my area of expertise with a wider audience
  • Have conversations with people I admire
  • Share ideas
  • Share my personality, interests and outlook
  • Monetise it

So I created Micro Business Inspo. I do what I would do if I had a podcast except that I write articles.

When it comes to thinking about what content you are going to create for your business, think about what you like creating. What can you create without spending hours on it? (Remember you can outsource things like editing, uploading, and distribution.)

What do you want your content to do for your business?

What will you cover? What format will that take?

If you’d like to read my magazine, head over to and subscribe to get inspiration in your inbox.

Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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The information contained above is provided for information purposes only. The contents of this article are not intended to amount to advice and you should not rely on any of the contents of this article. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article. The Story Cave Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article.