Are these fears putting you off blogging (or writing social media posts)?

Does the thought of posting on Linkedin, publishing a blog post, or recording a video talking about you and your business make you want to go and do all those other jobs you’ve been putting off for 6 months?

During a recent session of a business community I’m in, The Cole Collective, Mike Cole recapped his key takeaways from an event he went to called Expert Empires. One of the topics we talked about, inspired by Lewis Howes, was fear, and how there layers of fear:


😱 Fear of failure
😱 Fear of success
😱 Fear of judgement


And I thought that was such a good insight into what holds us back when it comes to talking about ourselves and our businesses.


😱 Fear of failure – what if nobody reads or watches? What if I get no likes?


😱 Fear of success – what if I get so many replies, or enquiries, that I can’t cope? I have to spend time replying to everyone and that’s going to impact my week. Or, I only have x number of slots available to work with people.


😱 Fear of judgement – what if people don’t like what I said? What if people disagree? (I nearly didn’t post something last week because of this and breathed a sigh of relief when it prompted a good discussion.)

How could you run towards these fears? What would make you feel better about them?


😀 There are far more people quietly watching or reading and taking away inspiration than there are posting and commenting. Ignore vanity metrics like reactions.


😀 Every time you write an article or record a video, you are showing people who you are and increasing your visibility.


😀 If you’re worried that you haven’t shared content before and you’re comparing yourself to other people, then remind yourself that they shared a first article / video / podcast episode / post. You have no idea how long they have been doing this. It could be a couple of weeks, they might have been doing this for decades. Ignore the others, you do you.


😀 If you think, ‘yeah but there are hundreds of people talking about my industry already’, yes there are, but they don’t talk about it like you do.


😀 If you’re worried about lots of replies, remember you don’t have to respond immediately, or all at once. Spend 15 minutes at the end of the day and see how far you get. You can always schedule in time tomorrow or the next day to go through comments you haven’t got to yet. It’s not a telephone call.


😀 If you only have x number of slots then when people get in touch you can set expectations. ‘Yes, I can help you with that. I’m currently taking bookings for x, or I have a programme starting in y.’ Or, ‘I’m currently fully booked but in the meantime, here are some resources to help you and come and join my mailing list where I..’


😀 If you genuinely believe that what you are posting is going to be relevant / helpful / insightful for the people you WANT to reach then post it. You are approaching it from a good place. You have experience and knowledge to share.


😀 Would you hold back from speaking to your friends over coffee? Or sharing your expertise with a client? No. Imagine one of them is sitting in front of you and you’re having a chat.


Face those fears.


If you’d like to face them with me, then let’s have a chat. You can book a call with me, or if that’s a step too far at the moment (not everyone likes a video call with a stranger), come and find me on LinkedIn and we can DM. 

Picture of Rachel Extance

Rachel Extance

Award-winning journalist and blogger. I help service-based business owners communicate who they are, what they do, and why. If you struggle to talk about yourself on your website or your content marketing, get in touch with me.

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One Response

  1. Thanks, Rachel, this is a really helpful post for overcoming some of the resistance. There are some things like my daily writing that I don’t think twice about, and yet I know that I’ll make excuses for other types of content eg. videos, where I put conditions around doing them, or writing about a new program because I don’t have all of my ducks in a row. Framing these in light of the different layers of fear helps to put them in perspective.

    Thanks for sharing.

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