DressCode: creating shirts which tell stories

Cover image for DressCode: creating shirts which tell stories

Every product has a story behind it but imagine creating a story so attention-grabbing that it attracts fans instantly. Andy Boothman is the creator of DressCode, which creates shirts inspired by tech, for people who love tech. His designs and high-quality tailoring get people talking and his customers are so enthusiastic they happily tell people […]

8 inspiring women who help others shine

Cover image for 8 inspiring women who help others shine

Who brightens up your life and helps others around them shine? I’m lucky to have met many wonderful people doing exactly that. In celebration of International Women’s Day, here are 8 inspirational women who make a difference to others’ lives. Jemima Willcox: shining a spotlight on women in tech Jemima is a photographer. A couple […]

Are your customers talking about you?

Are your customers talking about you?

How do you know if you are part of someone’s story? Last week I wrote about what it means to become part of someone else’s story. One of my readers, Tamara, commented: “The only part I wish I had more of here was a bit more about where to begin or where to look to start to […]

Why you need to stop dodging feedback

A photo of some headphones. Are you listening to feedback?

How do you feel about feedback? Relaxed? Or do you get a knot in the pit of your stomach at the mention of it? Is it something you give and receive regularly or reserved for a once-a-year-let’s-get-this-over-with-exercise? I realised recently that I have been avoiding feedback. Actually I’ve known it for a while but such […]

How storytelling can help you define your brand’s value proposition

How storytelling can help you define your brand's value proposition

What can storytelling do for your business? Learning about your customers’ stories and their journey is crucial to working out how you can be of value to them. I was introduced to a business modeling system called The Business Model Canvas this week. Doesn’t sound very interesting does it? But once you start adding stories […]

How blogging can help build your business

A photo of someone typing on a laptop. Blogging regularly can help spread the word about your business.

Did you know that blogging regularly helps drive traffic to your website? Research from Hubspot found companies who published more than 16 blogs a month saw almost 3.5 times more traffic than those who only posted 4 times or less. Blogging regularly can help spread the word about your business Hubspot’s survey also found “companies […]

How to get people talking about your business

A box of Monty Bojangles chocolates.

My brother and his family come to stay with us over the weekend. When I came downstairs from putting the children to bed there was a colourful box of chocolate truffles on the dining table next to a bottle of red wine. My brother?s girlfriend told me a friend had given her a box earlier […]