What is content marketing and why does your organisation need it?

What is content marketing and why does your organisation need it?

“Content” and “marketing” are two terms which you hear bandied about but are not very clear. What is “content”, what is “marketing”, and what does putting them together mean?  You’re focused on trying to sell your product or service, persuade people to support your organisation, or attract participants. What has content marketing got to do […]