Prof Fiona Lettice discusses innovaation at VentureFest East 2017

4 key ways companies can innovate successfully

What makes some companies more innovative than others? The way we shop, order food, manage our lives and access entertainment has shifted in ways we could only imagine 20 years ago. Online shopping, apps, and smartphones have all changed the way we do business and communicate with each other. Innovation has become part of our … Read more

Social media creates a virtual shop window

Why you need social media in your marketing mix

Would you like to be able to talk directly to your customers every day? Would you like to get your business in front of them while they are on the train home from work or sitting in front of the TV? You don’t need an expensive advertising campaign. You need to be on social media. … Read more

Telephone off the hook. Photo by Quino Al on Unsplash

What’s In A Name?

I was called by my broadband service provider a couple of days ago. They only ever call when they are trying to sell me something so I was prepared for being pitched at and wanted to get it over with as quickly as possible. Of course, this meant I wasn’t going to listen to what … Read more